The new collaboration brings playful, feminine holiday knitwear to life in luxuriously soft cashmere. Plus, Shrimps founder Hannah Weiland reveals her tips for hosting.

Reformation is ready for the changing seasons.
The brand announced its latest collaborative collection on Tuesday with U.K.-based fashion label Shrimps. The joint project offers a slew of novelty knitwear (including for dogs), which is just in time for the holidays. After all, this is a part of what inspired the pieces for Shrimps founder Hannah Weiland, who also cites "the act and joy of playing games" as having an influence. Between their ribbon and lace detailing, the new pieces in the drop embody a feeling of playfulness, coziness, and femininity.
"A great jumper is the best way to feel special whilst also being unbelievably comfortable and cozy," Weiland says over email, hinting at why sweaters are so central to the collaborative collection. Its holiday sweaters, made of luxurious fabrics, are perfect for the season's &nbsp;parties. "I love how quickly a beautiful knit can make your outfit feel interesting. Having two young children, I often get dressed in a rush in the mornings and a statement knit is the quickest way for me to feel festive and like myself."
Puppies doing tricks, embroidery, and vintage playing cards were plastered all over her moodboard for this one, she tells L'OFFICIEL. Items range from $98 for a set of wool coasters to $348 for a diamond pattern cashmere turtleneck.
Ahead of the holiday season, the British label's designer is planning on hosting plenty more parties with the philosophy that "more is more!"&nbsp;
"For our launch dinner in London, we leaned into the fun and games theme of the collection and pulled it through in every detail&mdash;custom decks of cards at each setting, embroidered playing cards as place cards, chocolate dominoes as a sweet treat, game-themed signature cocktails, pups modeling the doggy sweater from the collection, and of course lots of actual games on hand for guests to entertain themselves," Weiland says, advocating for a maximalist approach.&nbsp;

The new items are available to shop on <a href="https://thereformation.com/">Reformation's website</a>.

Reformation's Shrimps Collaboration Has All the Holiday Knitwear You Need

Tags

Related Articles

Shopping

11 Burgundy Bags Guaranteed to Elevate Your Fall Outfits

Beauty

The Best Winter Nails to Inspire Your Manicures This Season

Fashion

Novelty Knitwear is this Season’s Next Big Trend

Recommended posts for you

Film & TV

Madelyn Cline Navigates Fame

Fashion

The Top Resort 2025 Trends, From Fringe to Animal Prints

Fashion

Onitsuka Tiger and Patou Bring Balletcore to the Mexico 66 in New Collab

Travel & Living

Inside St. Moritz’s 2024 Art and Culture Boom

Fashion

12 Provocative Fashion Ads That Pushed the Limits

L'Officiel Art

'Luna Luna' Debuts in NYC: Must-Visit Art Carnival With Basquiat and Haring

Fashion

How Fashion Archives Preserve Luxury Brands' Legacy and Inspire Future Collections

Fashion

L'HISTOIRE: Britney Spears' Iconic Versace 'Butterfly Dress'