Hennessy Paradis Launches New Campaign Starring Alicia Keys
Hennessy Paradis celebrated its new campaign, "Paradis(e) Is On Earth,” with the Maison’s first-ever female brand partner, Alicia Keys. Held at the famed Kellogg Doolittle House, the event was hosted in an intimate and extravagant desert setting.
On Tuesday, February 7, Hennessy Paradis gathered an intimate group of 40 guests to celebrate its new campaign, “Paradis(e) Is On Earth,” alongside the Maison’s first-ever female brand partner, Alicia Keys. The event was hosted in the Kellogg Doolittle House in Joshua Tree, California which was the perfect oasis for the gathering, and the guests were treated to a private concert and a lavish dinner.
Opening the night, the guests were greeted with a detailed tour of the grounds which was led by owner Scott Leonard followed by a cocktail hour with Hennessy CEO Laurent Boillot and SVP Jasmin Allen. Keys' performance was next, and it blew the attendees away. She sang some of her most popular hits, including "Empire State of Mind" and "No One", within the avant-garde Frank Lloyd Wright House, which was transformed into a stage just for her. Another notable part of the night was the three-course dinner served by James-Beard semi-finalist Chef Jesse Shenker.
Famous faces, including Troye Sivan, Moses Sumney, Gabrielle Union, and Adam DiMarco, sat among the crowd, singing and cheering on Keys' performance.
The partnership between Hennessy Paradis and Keys was especially fitting because of the brand's origin. Master Blender Maurice Fillioux de Gironde used music as his inspiration in creating the cognac blend of the Maison’s rarest eaux-de-vie, executives shared.
