Pop culture

Hailey Bieber is Launching a Beauty Brand

According to reports, the model has a new gig as entrepreneur.
clothing person dress evening dress gown robe fashion female blonde teen

Hailey Bieber's much-anticipated beauty brand finally seems to be on its way, as the model is now latest celebrity to hint that she will be entering the beauty and wellness space. According to reports from TMZ, Bieber just signed legal documents seeking the rights to "Rhode," the model's middle name and also the name of her upcoming beauty brand.

This isn't the first time Bieber has filed a trademark for a brand of her own. She tried to register her previous idea, Bieber Beauty, in 2019, but husband Justin Bieber beat her to the punch with his fragrance line dating back to 2010. Although Bieber has yet to make an official announcement about Rhode, the fledgling beauty brand already seems to have its own Instagram account.

 

 

There are no posts yet, but Rhode's IG has already amassed over 15,000 followers. The year 2021 is also in the description, hinting that the brand may launch soon.

Rhode wouldn't be Bieber's first foray into the world of beauty. She has already launched a makeup collection under the Australian makeup brand ModelCo and served as ambassador for L'Oréal. The model is also currently the face of BareMinerals.

 

 

Tags

Recommended posts for you