Gwyneth Paltrow Promotes Goop's First Vibrator on Valentine's Day in Iconic Throwback Pic

The actress proved she's social media savvy with this humorous Instagram post.

From the woman who brought you the jade egg and the "This Smells Like My Vagina" candle, Gwyneth Paltrow took to Instagram over the Valentine's Day weekend to spread the word of the newest Goop product: a vibrator. Just days after the item launched online, the actress shared a photo of herself in her pink Ralph Lauren gown at the 1999 Academy Awards. However, rather than holding her Oscar, she replaced the little gold man with a graphic of her brand's new sex toy. She captioned the photo, "Beat you to it...I know how to meme too, guys. Head to @goop to see what all the buzz is about."

According to the Goop website, the Double-Sided Wand Vibrator boasts dual-capabilities with two functioning ends and "eight different pulsating patterns with varying intensities." One end of the sex toy features a "wonder ball" for external stimulation, while the other is fit for more intimate pleasure. The product can be submerged in up to 3 feet of water, allowing users to indulge during bath of shower time. In the case of lubricant use, the brand recommends a water-based product.

The vibrator comes with a travel lock to ensure you never have another awkward encounter with TSA again. There's also an LED display to showcase the battery life, which is restored with a simple USB charger rather than batteries. The Double-Sided Wand Vibrator is now available on goop.com for $95.