Every Kardashian-Jenner Family Business Venture
From the racks of Dash to the body-shaping styles from Skims, here's a roundup of every business started by the Kardashian-Jenner family.
The Kardashian-Jenner family is known for their various successful (and unsuccessful) business ventures. When the Kardashian clan isn't filming an episode of The Kardashians, they are behind the scenes running several companies. Starting with their first-ever business Dash to now, join L'OFFICIEL as we take a deep dive into the world of the Kardashian-Jenner business empire.
Dash—the first stepping stone in the Kardashian enterprise. Started by Kim, Khloé, and Kourtney, this was the first Kardashian business. The clothing boutique was a background and topic of discussion for many early Keeping Up With the Kardashians episodes. The business even got its own spinoff series called Dash Dolls in 2015. The show followed Khloé's best friend Malika Haqq as she ran the stores while the Kardashian sisters were away on business. Eventually, the Kardashians closed all three of the boutiques in 2018.
Rob Kardashian keeps a pretty low profile compared to the rest of his family. In 2012, Rob started a printed sock brand called Arthur George. The brand name is a combination of his middle name and his grandfather's name. The company is still going strong thanks to the likes of his mother Kris Jenner. In 2018, it was rumored that Kardashian sold 50 percent of his brand to Jenner.
Kylie Cosmetics was one of the first successful Kardashian-Jenner companies. The makeup brand took the world by storm when Kylie Jenner launched in 2015. The business initially started as Kylie Lip Kits and ultimately turned into something much larger than that. Kylie Cosmetics was also responsible for helping the business mogul achieve billionaire status in 2019.
Following in the Kylie Cosmetics shadow, Kim launched her own beauty label in 2017. Her controversial highlighting kits brought a lot of buzz to the brand. As time went on, the company became more expansive with its launches. However, Kardashian announced last year she was shutting down KKW Beauty and KKW Fragrance for rebranding. The revamp of the brands will include new names, new websites, and new formulas.
KKW Fragrance shortly followed after Kim launched KKW Beauty. The affordable fragrance line was one of Kardashian's most underrated ventures yet. Most of the KKW fragrance launches we're collaborations with the Kardashian clan. The Skims founder has launched several campaigns with her sisters and even released a fragrance with everyone's favorite mom-ager, Kris Jenner.
Good American was started by the youngest Kardashian sister, Khloé. The business is currently one of the top denim brands and is sold by many well-known retailers. The denim company is all about promoting body inclusivity and has a very extensive size range. In fact, the brand does not allow retailers to carry their designs unless they agree to carry the entire size range.
Skims is currently one of the top shapewear brands in the world. With a diverse shade and size range, Skims is slowly taking over the shapewear industry. The brand even recently added swimwear to its repertoire.
As an extension of Kylie Cosmetics, Jenner launched Kylie Skin in 2019. From detox masks to body scrubs, the skincare line has it all. The brand sells body care and skincare and is constantly expanding. Their latest launch included lip oils which are perfect for a year-round beauty staple.
Kylie is now venturing into baby products. The Kylie Cosmetics founder launched Kylie Baby in 2021. Jenner, with now two babies of her own, creates body care products for kids of all ages. The company's first ad campaign featured Jenner and her daughter Stormi surrounded by clouds and dressed in pastels.
Poosh is Kourtney Kardashian's lifestyle brand and blog where she shares how to navigate adulthood and live your best life. On the Poosh site, users can look up recipes, fitness hacks, and even shop products that are "Poosh approved." The newlywed also shares never-before-seen pictures of her life with friends and husband Travis Barker.
Kylie Swim received mixed reviews upon its first launch. While people loved the innovative swim designs, there was still something missing. Kylie released this line in September 2021. Even though summer is well underway, the last launch was in 2022, with no further announcement on future drops.
While an alcohol brand is something we hadn't seen from this family, in 2022, Kendall Jenner launched her own tequila brand called 818 Tequila. Besides her collaborations with her sister's companies, this is also the first business launched by the model.
Skkn is a relatively recent addition to the Kardashian-Jenner business empire. It's Kim's newest skincare brand. While consumers are still waiting for the return of KKW Beauty, many were satisfied with this latest launch.
Kim never stops. The middle Kardashian sister announced that she is launching a private equity fund with Jay Sammons, a previous partner for the Carlyle Group. Kardashian and Sammons will both serve as co-founders, along with Kris Jenner joining as a new partner for the firm. SKKY Partners will focus on investing in consumer and media businesses, and sectors in luxury, digital commerce, and hospitality.
Kourtney returns to her fashion roots with a Boohoo capsule collection that aims to support sustainable fashion. The limited collection, which made its runway debut during the New York Fashion Week Spring/Summer 2023 shows, speaks to her own edgy, rock style.
Lemme is Kourtney's vitamin and supplements line released in September 2022. Her brand focuses on ingredients that are nutritious and promotes concentration, energy, and stress relief.
As of October 2022, Kylie Jenner is now an equity stakeholder in Glow Beverages Inc., a sparkling vitamin water drink founded by football star Dak Prescott.
Safely, Kris' new plant-powered cleaning brand, is a new edition to the Kardashian-Jenner lifestyle empire. Most recently, the company launched an air care line of scent diffusers. As per usual, this is no mom-and-pop operation. Safely products are set to release in over 6,000 stores throughout 2023.
Kylie Jenner always has something in the works. Her newest project? She's expanding her empire into the fashion world as she announces her new fashion line Khy. She describes the brand as being inspired by her personal wardrobe, with affordable prices under $200. Khy will also feature different guest designers and concepts with new drops.
The beauty business mogul took a page from her model sister's book and ventured into spirits. Kylie Jenner's latest business, Sprinter, is a canned vodka soda cocktail. Made from real fruit juice, this canned cocktail drink contains 4.5% alcohol by volume with no added sugar. In a statement, Jenner said the drink addressed the consumer demand for canned cocktails. "We’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” Jenner said in a statement.
