Meghan Markle's New Lifestyle Brand Is Preparing for Its First Launch
Hope you like American Riviera Orchard jam.
Meghan Markle, Duchess of Sussex, and her husband Prince Harry are already working hard in 2024. Within the past month, Markle has been making headlines for her big business moves, including a new Netflix show that will center around her love of cooking, gardening, and entertaining. Prince Harry will also be getting his own Netflix show too, focusing on his love for the sport of Polo.
Although details haven't been shared yet about the title or release date, Markle has some other business ventures to take care of. In early March, a new Instagram account appeared, promoting a new lifestyle brand by the Duchess titled American Riviera Orchard. Most recently, it appears the brand is teasing its first product of many: Strawberry jam.
But what exactly does this brand entail? L'OFFICIEL has everything you need to know about the Duchess' brand.
The Instagram account, @americanrivieraorchard announced the brand with several grid posts displaying the new logo and sharing a cryptic Instagram story of the Duchess seemingly at her ultra lux Montecito home, organizing a flower display and cooking in her kitchen to Nancy Wilson’s classic jazz standard, “I Wish You Love”. The link of the brand’s new website is in the bio of her new confirmed account.
Currently, there's not much available on the website except a prompt for you to join the waitlist for the brand's upcoming products.
A sneak peek of the new business venture from the Duchess of Sussex has been shared on social media, featuring images of a jar of strawberry jam. To maintain an air of intrigue, the jam from the new brand, American Riviera Orchard, appeared to be distributed among only friends and influencers.
Fashion designer Tracy Robbins shared an image of the jam on Instagram.
The jar was labeled "17 of 50," indicating the limited number of recipients for this initial offering.
Argentinian socialite Delfina Blaquier also appeared to have received the special jam, posting a fleeting Instagram story.
Blaquier seems to have received jar number 10 out of 50 and shared about it on her Instagram Story.
"Strawberry jam brings me joy. And I adore your jam, @americanrivieraorchard," she wrote.
The strawberry jam is only the beginning for American Riviera Orchard, as the brand has been teased to feature other products such as preserves, butters, tableware, cutlery, tablecloths, cookbooks, and digital recipe content — the perfect brand to coincide with her upcoming Netflix show.
