Adium Merges Luxury Menswear Essentials With Peformance Wear

Entering the world of lifestyle and luxury is emerging menswear brand Adium. Cofounded by Mark Grove and Troy Queen, Adium is a digital forward lifestyle brand created to provide men with sophisticated yet technologically advanced performance wear that is fitting for highly active lifestyles. To bring this mission to the forefront, the newly released collection consists of apparel that exudes simplicity, luxury, style, and versatility.

“At the heart of Adium is the idea of polished grit. In business, fitness, and life we believe in moving forward passionately and with sustained persistence for constant improvement and long-term achievement,”  says Queen in a press release.

The label has worked endlessly to prioritize style and comfort as the apparel is engineered with sustainable technologies and luxury Italian textiles. As Adium has defined a new uniform for movement, the brand has tapped into various experts and enthusiasts who continue to serve as inspiration for the Adium community, including a lineup of accomplished athletes across numerous sports. To ensure that the dynamic essence of the brand is followed through in the collection, Grove and Queen hired designer Jeffrey Uhl to be head of the design team.

“We knew Jeffrey was the right fit for us having helmed iconic menswear brands such as J.Crew, Tommy Hilfiger, Levi’s, Ralph Lauren, and Coach. We knew he understood our desire to create functional, chic designs to accommodate the lifestyles of men at any age,” says Grove in a press release.

To provide a diverse range of reinterpreted essentials, Adium has divided its items into four categories: Elevated, Tech, Outerwear, and French Terry. From tracksuits to chinos to polo shirts, every item is crafted with thoughtful minimalistic designs and refined silhouettes. High-end Italian fabrics are intertwined with innovative performance-driven technologies to ensure the highest quality multifunctional products that are comfortable for every wearer.