The celebrity stylist tells L'OFFICIEL all about creating a festive shopping edit on The List's new "social commerce" app, and what trends to shop this season.

Stylist to <a href="https://www.lofficielusa.com/fashion/megan-thee-stallion-fashion-moments-age-instagram-body-lyrics" target="_blank" rel="noopener">Megan Thee Stallion</a>, <a href="https://www.lofficielusa.com/fashion/chloe-x-halle-fendi-peekaboo-watch-video-now" target="_blank" rel="noopener">Chloe Bailey</a>, and <a href="https://www.lofficielusa.com/fashion/beyonce-wear-gucci-x-balenciaga-date-night-with-jay-z" target="_blank" rel="noopener">Beyonc&eacute;</a>, <a href="https://www.lofficielusa.com/fashion/black-owned-everything-nordstrom-nike-partnership-zerina-akers" target="_blank" rel="noopener">Zerina Akers</a> is always on the hunt for standout pieces worthy of her A-list clients. This holiday season, she&rsquo;s partnering with <a href="https://mobile-api-gothelist.app.link/3KlfcxWGXlb" target="_blank" rel="noopener">The List</a> to curate a Digital Storefront on the luxury e-commerce platform&rsquo;s <a href="https://mobile-api-gothelist.app.link/3KlfcxWGXlb" target="_blank" rel="noopener">newly launched app</a> to highlight some of her favorite festive finds.&nbsp;
Part social network, part commerce platform, The List&rsquo;s app allows users to shop from custom content and live streams from their favorite brand, stylist, or personal shopper. By &ldquo;following&rdquo; labels on the app, you can tailor your shopping experience to your own interests, and if you&rsquo;re looking to branch out, the platform features a number of up-and-coming designers. You can also utilize the app to track down rare designer or vintage pieces from across the globe, as it will search and connect you with a seller with the best price.

Essentially, The List makes the luxury retail experience accessible to anyone with a smartphone. For Akers, the app streamlines the personal shopping she executes for her clients (and herself!), and assists in tracking the rising designers and Black-owned brands also featured on the <a href="https://blackownedeverything.co/" target="_blank" rel="noopener">Black Owned Everything</a> digital marketplace she launched earlier this year. Akers&rsquo; Digital Storefront on The List highlights the stylist&rsquo;s favorite trends and designers of the season, featuring ready-to-wear and accessories that are perfect for holiday parties and New Year&rsquo;s Eve dressing. Here, Akers speaks with L&rsquo;OFFICIEL about how she created her Digital Storefront, how she optimizes The List app, and what trends she&rsquo;s forecasting for the holidays.

L&rsquo;OFFICIEL: What were some of the brands or pieces you knew you wanted featured in your Digital Storefront on The List?
Zerina Akers: I was able to incorporate so many brands I&rsquo;m loving right now into my Digital Storefront for The List. With the holiday season approaching, I was thinking fun and bold; the woman that shops this curation isn&rsquo;t afraid to stand out and, in any of these pieces, she will. From cocktail dresses by <a href="https://www.lofficielusa.com/fashion/jimmy-choo-mugler-fall-winter-2021-campaign" target="_blank" rel="noopener">Mugler</a> and Christopher Esber to accessories from Alessandra Rich, Panconesi, and <a href="https://www.lofficielusa.com/fashion/amina-muaddi-celebrity-favorite-shoes-rihanna-bella-hadid" target="_blank" rel="noopener">Amina Muaddi</a>&mdash;all designers I am such a fan of&mdash;this Storefront offers head to toe looks from an assortment of both emerging and established brands.
 L&rsquo;O: How can users utilize The List as a styling tool?
ZA: The List&nbsp;offers over 800 designers, from renowned fashion houses to emerging labels. There is truly something for everyone, men and women! I love that I can use the app to mix classic with funky, sexy with traditional, and so on and so forth. The way content is displayed in a feed similar to Instagram makes it super easy to envision how brands are mixing and matching, and how they&rsquo;re styling their latest collections, too.

L&rsquo;O: How do you shop on The List&mdash;by trend, by garment, just browsing, etc?
ZA: What I love about The List is how seamless the app makes it to discover new and emerging brands, along with new drops from some of my favorite more established designers. I &ldquo;follow&rdquo; my favorite brands through a feed that is personalized to my designer and store preferences and, what&rsquo;s really interesting, is I can shop directly via videos my favorite brands have produced; those videos all have direct links to shop within them.&nbsp;
 L&rsquo;O: What holiday trends are you shopping this season?&nbsp;
ZA: For parties, I&rsquo;m loving a maximalist approach this season&mdash;<a href="https://www.lofficielusa.com/fashion/colors-trend-autumn-winter-2021-photo-look" target="_blank" rel="noopener">spring colors in the fall</a>, <a href="https://www.lofficielusa.com/fashion/fur-free-luxury-brands" target="_blank" rel="noopener">faux fur</a>, mixing textures, wide-leg trousers, and <a href="https://www.lofficielusa.com/fashion/how-to-wear-leather-trend-fall-2021" target="_blank" rel="noopener">leather</a>. Given the nature of my job, I do wear a lot of active and loungewear too, traveling and schlepping wardrobe from point A to point B makes it very necessary. I&rsquo;m all about a good lounge set, especially one that can go from day to night!
 L&rsquo;O: Any key pieces for the holidays that can be re-styled throughout the season for various types of celebrations (like an office party, dinner soir&eacute;e, NYE night out, etc.)?
ZA: I love Panconesi jewelry. The collection is so innovative and, despite their boldness, pieces are surprisingly versatile. My Digital Storefront has this gorgeous fuchsia stacked ring with crystals that I know I&rsquo;ll be wearing beyond the holiday season. It&rsquo;s the perfect pop of color, paired with a chic black cocktail dress, for a holiday party but goes equally well with jeans and boots for a dinner out with the girls. Despite its vibrancy, it really goes with anything.&nbsp;

L&rsquo;O: Are there any up-and-coming designers you're excited about right now?
ZA: So many. Mia Vesper for sure; I have been tapping her collection to style clients and I love that her pieces are available on The List. I am also loving Alessandra Rich, Andrew Gn, Christopher Esber, Keama, Sabirah, Mijes, Am:pm, Shekudo, and the list goes on. I love discovering new brands and highlighting those that are Black-owned on Black Owned Everything, as well as on my own personal channels; I find social media so amazing for this, both discovering and promoting emerging designers.
 L&rsquo;O: Do you have a favorite vintage find from The List?&nbsp;
ZA: I love mixing masculine with feminine. The List has a great selection of vintage Rolexes I can do just that with; there&rsquo;s a&nbsp;Submariner Blue Dial Steel Yellow Gold Mens Watch 16613 that is certainly a splurge, but one of the many amazing things about a Rolex is that it&rsquo;s an excellent investment piece.&nbsp;

Zerina Akers Streamlines Holiday Shopping with Digital Storefront on The List App

L'OFFICIEL USA December 2024 - Julianne Moore Cover

Zerina Akers Streamlines Holiday Shopping with Digital Storefront on The List App

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