Zendaya Announced as New Louis Vuitton House Ambassador
The two-time Emmy Award winner will be the new face of the luxury brand's newest campaign.
Louis Vuitton has officially announced its newest House Ambassador and the face of the legendary Capucines bag, Zendaya. The two-time Primetime Emmy Awards winner is photographed by famous collaborative photographers Mert Alas and Marcus Piggott for the campaign, as she poses with a variety of Capucines styles, including a miniature Capucines BB. The location, blue and pristine, is known as the Roquebrune-Cap-Martin house designed by Modernist architect and designer, Eileen Gray, located on the French Riviera. Zendaya perfectly embodies the brand's essence with her elegance and sophistication.
The Capucines bag has been a token of the Louis Vuitton brand since it was unveiled in 2013. Interestingly enough, the bag's name is derived from the street in Paris where the Maison's first store opened in 1854, the Rue Neuve-des-Capucines. Made from full-grain Taurillon leather, the Capucines is exquisitely designed and is a staple for every fashion connoisseur's wardrobe. The bag comes in a variety of styles, including hand, shoulder, and cross-body, so its versatility is what makes it loved by many.
Over the last five years, Zendaya has worked with Lancôme and Bulgari as their brand ambassador and has even designed a collection with Tommy Hilfiger. However, the actress was most notably partnered with Valentino in 2020 and had not worked with any other high fashion brands until now. When Zendaya was spotted at the Louis Vuitton Fall/Winter 2023 show during Paris Fashion Week, the only show she had attended that season, fans began to speculate whether or not a collaboration was soon to come.
2023 is a big year for Zendaya. Not only has she landed this partnership, but she is also starring in two highly anticipated movies: Challengers, a tennis romantic drama, which is set to be released in August, and Dune: Part Two, which comes out in November.
The Capucines campaign starring Zendaya will be published globally in print and on Louis Vuitton social platforms on April 20, 2023.