Prada’s sporty Linea Rossa visuals come with the debut of a new sustainable fabric.

Luxury house Prada taps Yara Shahidi, along with Chaneyol Park and Jin Chen of K-pop group Exo, for its latest Linea Rossa campaign, debuting the collection&rsquo;s new sustainable textile.

For the Fall/Winter campaign, Prada enlisted the talent of three distinguished photographers to support diverse artists&ndash;Renell Medrano captured Shahidi, Mok Jung Wook lensed Park, and Leslie Zhang shot Chen. While each photographer applied their own twist to the visuals, the campaign is consistent with Prada&rsquo;s clean and futuristic vision for the Linea Rossa line.

A combination of high fashion and sportswear, the collection offers a variety of bright colors and different features like stretch jersey, nylon, and techwear.

Prada-Exo-Linea-Rossa-Campaign-Bucket-Hat.jpg

Prada-Exo-Linea-Rossa-Campaign.jpg

The Extreme-Tex eco-friendly fabric fits right in with Linea Rossa&rsquo;s signature red-accented line and ultramodern aesthetics. Three years in the making, the new material is made of recycled polyester and manufactured with non-polluting processes. From puffer jackets to tees, Extreme-Tex is a versatile and lightweight fabric used throughout the active collection.&nbsp;

After signing the G7 Fashion Pact in 2019, Prada continues its commitment to be more eco-friendly. In addition to the new Extreme-Tex, the brand launched the Re-Nylon project to re-issue a number of its signature bag silhouettes in regenerated nylon. The brand also committed to going fur-free, beginning with its Spring/Summer 2020 collections.

Yara Shahidi, K-Pop Group Exo's Chanyeol Park & Jin Chen Front Prada’s Linea Rossa Line

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