Fashion

Why is Everyone on TikTok Obsessed With Kulani Kinis?

Are the viral Kulani Kinis really worth the hype? Discover why Gen Z is obsessed with these vibrant bikinis.

Photo via Instagram/@kulanikinis
Photo via Instagram/@kulanikinis

When it comes to no-nonsense shopping advice, there’s nothing better than TikTok reviews. From shopping hauls to GRWMs, TikTok creators don’t hesitate to share their honest opinions on the platform and freely answer questions from other users about the quality, fit, and feel of a garment or accessory. Call it a community service or a strategy to get more clicks and views, these transparent reviews have become a trusted source for Gen Z shoppers looking to have all the information needed before adding an item to their cart.

So when TikTok became obsessed with Kulani Kinis, we had to listen. Started in 2015, this Australian bikini brand was created by a couple who thought that most swimwear brands were offering low-quality and unflattering bikinis for overpriced values and slowly decided to fix that problem themselves. Known for their minimalist styles, flattering cuts, and bright patterns, Kulani Kinis offers an endless array of swimwear for both women and men, plus an adorable assortment of beach cover-ups and accessories. Charging a modest amount of $59 for most tops and $56 for the majority of their bottoms, Kulani Kinis guarantees comfort, quality, and a flattering fit for less than you would spend on most other swimwear brands.

From try-on hauls to users listing their favorite items and styles, TikTok has lately been flooded with content about Kulani Kinis. The good news? Most reviews are extremely positive. From complimenting their seamless cuts that don’t dig into the body to confirming that most items are true to size, users have been sharing multiple reasons why Kulani Kinis are absolutely worth their value. With bandeau tops with chunky rings and V-cut cheeky bottoms as some of their most popular items, Kulani Kinis shoppers seem highly impressed with each of their purchases, and are always happy to place a second order. 

In the most striking floral patterns, many Gen Z users are now relying on the Australian brand for their summer getaways. Crafted in soft fabrics with glossy terminations, Kulani Kinis are fully lined with two layers of high-quality fabric that feel thicker and more luxe than other swimwear brands. This attention to quality and detail is one of the reasons why shoppers are so inclined to the brand. Additionally, their flattering array of cuts that sit perfectly on the body have users placing multiple orders per month. Lastly, their frequent sales allow shoppers to get high-quality swimwear for an even more affordable price. That being said, if you are planning your next summer vacation, Kulani Kinis could be your best companion.

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