What You Need To Know About Tiffany & Co. Cryptocurrency TiffCoin
The luxury jewelry brand introduced TiffCoin, a fake cryptocurrency launched for April Fools' Day.
In an increasingly digital world, we are becoming familiar with the term cryptocurrency, and as we become more dependent it is clear the word will be used for a long time as a form of security for transactions.
Understanding the growing reliance on it, Tiffany & Co. announced on April Fools' Day as a hoax for cryptocurrency, that it will be selling a limited series of 499 18-karat yellow gold coins, known as TiffCoin.
As a part of this launch, the firm paid homage to Tiffany Money, which was silver and gold coins that could be exchanged for different jewels. Each TiffCoin is engraved and numbered with a T-badge featuring graphics inspired by the coin. This 18K Gold coin is 34.8mm in diameter and 2.8mm thick, presented in an exclusive TiffCoin case within the iconic Tiffany Blue Box.
Each coin was sold for $9,999 and on the site that stated, "You can't spend these TiffCoins... but why would you want to?" Although they are also for decor, the principle of faux cryptocurrency was a good marketing tactic and a great April Fools' prank.
TiffCoin was only available for 24 hours on the brand's website.