The luxury jewelry brand introduced&nbsp;TiffCoin, a fake cryptocurrency launched for April Fools' Day.

In an increasingly digital world, we are becoming familiar with the term cryptocurrency, and as we become more dependent it is clear the word will be used for a long time as a form of security for transactions. 
Understanding the growing reliance on it, <a href="https://www.lofficielusa.com/fashion/tiffany-co-holiday-pop-up-nyc-west-village-2021" target="_blank" rel="noopener">Tiffany &amp; Co.</a> announced on April Fools' Day as a hoax for cryptocurrency, that it will be selling a limited series of 499 18-karat yellow gold coins, known as TiffCoin.

Image courtesy of the brand.

As a part of this launch, the firm paid homage to Tiffany Money, which was silver and gold coins that could be exchanged for different jewels. Each TiffCoin is engraved and numbered with a T-badge featuring graphics inspired by the coin. This 18K Gold coin is 34.8mm in diameter and 2.8mm thick, presented in an exclusive TiffCoin case within the iconic Tiffany Blue Box. 
Each coin was sold for $9,999 and on the site that stated, "You can't spend these TiffCoins... but why would you want to?" Although they are also for decor, the principle of faux cryptocurrency was a good marketing tactic and a great April Fools' prank. 
<a href="https://www.lofficielusa.com/fashion/supreme-new-collaboration-tiffany-co-2021" target="_blank" rel="noopener">TiffCoin</a> was only available for 24 hours on the brand's website.

What You Need To Know About Tiffany & Co. Cryptocurrency TiffCoin

Tags

Related Articles

Fashion

Tiffany & Co. Opens Holiday Pop-Up Boutique in the West Village

Fashion

Meet The Tiffany Flagship Next Door

Fashion

See Supreme's New Collaboration with Tiffany & Co.

Recommended posts for you

Film & TV

Madelyn Cline Navigates Fame

Fashion

The Top Resort 2025 Trends, From Fringe to Animal Prints

Fashion

Onitsuka Tiger and Patou Bring Balletcore to the Mexico 66 in New Collab

Travel & Living

Inside St. Moritz’s 2024 Art and Culture Boom

Fashion

12 Provocative Fashion Ads That Pushed the Limits

L'Officiel Art

'Luna Luna' Debuts in NYC: Must-Visit Art Carnival With Basquiat and Haring

Fashion

How Fashion Archives Preserve Luxury Brands' Legacy and Inspire Future Collections

Fashion

L'HISTOIRE: Britney Spears' Iconic Versace 'Butterfly Dress'