Why Cottagecore is the Hottest Trend on Instagram Right Now

This summer the cottagecore trend has taken over social media platforms. What exactly is cottagecore, you may ask? The trend started its Instagram domination when the nationwide lockdowns went into effect. It seems the trying times of 2020 has spawned a desire for a more simplistic way of life. In short, cottagecore is exactly what it sounds like—to all of the forest-going, small animal obsessed, picnic lovers out there, this trend is for you. 

So, what’s the number one symbol of a cottagecore inspired Instagram post? The nap dress! The nap dress (also known as the house dress, or prairie dress) is basically a glorified night-gown, most likely made from lightweight linen, made for barefoot walks through the forest and afternoons spent berry picking (sounds lovely right?). Prioritizing comfort has never looked better, and the linen dress is a basically a prerequisite for any flower field Instagram post. Love for the trend even spawned the creation of the Instagram account @CottagecoreBlackGirls, which boasts nearly 5,000 followers. The hashtag #cottagecore has been used over 740,000 times, making us believe this fashion trend—and lifestyle—isn't going anywhere soon.

So, if you’re planning on channeling your inner countryside queen this fall, take a peek below, and stock up on cozy cardigans to toss over your cotton dress, now.