Van Cleef & Arpels Celebrate Watchmaking Legacy With Unique Pop-up Experience

Luxury French jewelry and watchmaking house Van Cleef & Arpels returns to South Coast Plaza, Costa Mesa, California, with its captivating "Poetry of Time" pop-up to celebrate their rich history in watchmaking.

From October 11 to October 27, the nearly 1,000-square-foot space will transform the shopping center’s Jewel Court into an enchanting forest, offering visitors an immersive journey into the Maison’s rich tradition of watchmaking and storytelling.

This second edition of the "Poetry of Time" pop-up celebrates the artistry behind Van Cleef & Arpels' iconic timepieces, blending its passion for nature and astronomy. The scenography highlights the brand’s signature themes, allowing visitors to explore time through a lens of poetic craftsmanship.

At the heart of the installation will be a collection of Van Cleef & Arpels' most exquisite watches, including Poetic Complications, Jewelry Watches, and Extraordinary Dials. Guests will also have the chance to marvel at some of the Maison’s latest creations, including the Brise d’Été, Lady Arpels Jour Nuit, and Lady Jour Nuit timepieces. These stunning watches, known for their artistic precision and unique aesthetic, will serve as the centerpiece of the pop-up.

For the first time in the United States, Van Cleef & Arpels will also showcase one of its rare Extraordinary Objects, the Apparition des Baies. This breathtaking piece, a true testament to the Maison’s dedication to innovation and creativity, will be on display in the boutique for the duration of the pop-up, offering visitors a once-in-a-lifetime opportunity to witness the fusion of high craftsmanship and artistic wonder.

Van Cleef & Arpels’ "Poetry of Time" pop-up celebrates artistry, where timekeeping meets beauty. It invites guests to step into a world of elegance and imagination. Don’t miss this chance to experience the Maison’s poetic vision of time at South Coast Plaza.