Tiffany & Co. Unveils Redesigned New York City Flagship Store

Tiffany & Co. has officially announced the grand opening of its newly restored 57th Street and Fifth Avenue location, now called "The Landmark." The store, one of the largest in Manhattan, had not been refurbished since its original opening in 1940, so it's certainly a monumental moment for the luxury brand.

Keeping original components was integral for famous architect Peter Marino, who, with the help of OMA New York, transformed the location in a way that seamlessly fused older stylistic ideals with new, avant-garde designs. The exterior of the building has kept its original charm, while the interior has been completely reimagined for the modern day. Visitors will be delighted to encounter new custom Tiffany & Co. artwork and jewelry that has never been sold in stores before.

"The Landmark" is not just a jewelry store. It's a mesmerizing experience for the entire body. The entrance of the store is filled with glass jewelry stands, and as you look up, you'll see a beautifully crafted skylight, creating an almost heavenly atmosphere. The walls on the ground floor project the recognizable cityscape of New York, the original place where the company was founded. Throughout the store's 10 floors, there is carefully curated artwork by famous artists, including Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant, and Daniel Arsham, which fills the walls. One of the most notable aspects of the store's new design, however, is its spiral staircase, which coils in the center of the building. Its organic form is lined with rock crystal, and it has been said the inspiration comes from Italian jewelry designer Elsa Peretti. 

Dining is also a principal component of the Tiffany experience. The Blue Box Cafe offers new and exciting dishes daily by New York's Michelin-starred chef Daniel Boulud. A dining area and bar were constructed during the refurbishing, as well, for visitors' convenience. 

“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale,” said Anthony Ledru, President and Chief Executive Officer, Tiffany & Co.