Fashion

Fendi Celebrates the Launch of 'The Fendi Set'

The house honored the new book by Rizzoli and Fendi at the Fendi flagship store in New York City.

The Fendi Set

Fendi’s Artistic Director of Womenswear and Couture Kim Jones and photographer Nikolai von Bismarck hosted a reception and book signing for The Fendi Set: From Bloomsbury to Borghese on June 7.

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The event took place at the Fendi flagship store on Madison Avenue in New York City. At the celebration, guests were able to get their copy of the book signed by Jones and von Bismarck and enjoyed music by DJ Alix Brown.

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The guest list included Ajani Russell, Alioune Badara Fall, Bella Hadid, and Brittany Xavier among other prominent figures. Each guest showed up dressed head-to-toe in Fendi designs to celebrate the book’s launch.

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The Fendi Set was released in April and honors Jones’ first year at Fendi. The book takes inspiration from Jones’ passion for the 20th-century English artistic and literary movement Bloomsbury. Photography from von Bismarck is juxtaposed with original letters and diary entries from members of the Bloomsbury group to create an interesting and eye-catching story of the movement. 

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The reception and book signing was the perfect way to celebrate the inspired and passionate book by Rizzoli and Fendi.

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