Fashion

Telfar Drops New Duffel Bag Exclusively on Telfar TV Shopping Channel

Your next Telfar purchase might be easier than you think.

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Telfar Clemens.

The Telfar bag’s rise to the peak of luxury fashion in recent years was unprecedented, to say the least. In a move that only adds to the brand’s mission of accessibility, today, Telfar Clemens announced in a press conference held at Manhattan's South Street Seaport the launch of Telfar TV, a television channel curated with brand-exclusive content (plus anything that Clemens “vibes” with).

The channel is accessible as an app on Apple TV or Roku, as well as online. Through the platform, shoppers will be offered QR codes that they can scan via their phones. Kicking off TTV's launch, the brand is offering customers the chance to win a Telfar bag by uploading their own content.

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The launch also coincides with the unveiling of the brand's latest creation, the Telfar duffel bag, which will be available exclusively on TTV. QR codes to shop the new bag will be released at a later date that has yet to be announced.

In the press conference, Clemens and his fellow panelists announced that, moving forward, TTV will not operate on the same drop system that it previously used which only allowed for the sale of so many bags. Instead, the brand will offer "drips." As emphasized during the press conference, "a drip is not a drop," meaning that anyone who orders a bag will receive one.

In addition, the brand also revealed that TTV will be the first place customers can see the Spring/Summer 2022 collection, as well as all future monthly drops, including the brand's Bag Security Program.

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