Fashion

Tag Heuer Unveils Olympian Sydney McLaughlin as Brand Ambassador

The Swiss luxury watchmaker partners with the boundary-breaking American athlete. 

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Continuing Tag Heuer’s focus on performance and functionality, the luxury accessories brand taps Sydney McLaughlin as its newest brand ambassador. The 21-year-old athlete has undoubtedly solidified herself as a major player in the world of athletics, making history at the 2016 Rio Summer Olympics as the youngest American track and field athlete since the 1970s.

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Tag Heuer's motto "Don’t crack under pressure" is at the forefront of the new partnership and fits within McLaughlin's knack for breaking boundaries in her field. Making the 2021 Time 100 Next list, McLaughlin is an undeniable presence in the sects of athletics and pop culture. The announcement comes ahead of the upcoming Tokyo Summer Olympics where McLaughlin is set to compete. 

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“I’m very excited about this new partnership with Tag Heuer and to be in such great company amongst their list of ambassadors”, McLaughlin said. “Our shared passion for high performance, mental strength, and the 'Don’t crack under pressure' spirit made this a natural and authentic match.”

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