What Stella McCartney Taught Us About Sustainability
In honor of the fashion designer’s birthday, L’OFFICIEL looks back at McCartney’s impact in sustainable fashion.
As one of the fashion industry’s leading designers in sustainable practices, Stella McCartney repeatedly proves to the world why she and her namesake label are a force to be reckoned with.
Ever since her brand’s launch in 2001, the British fashion designer has introduced various sustainable methods of production for her collections. From recycled materials to a ban on leathers, furs, and feathers, McCartney has always been committed to creating clothes that will not harm the environment.
In celebration of McCartney’s 51st birthday, here are several highlights of her sustainable journey throughout the years.
Stella McCartney has been in partnership with Adidas since 2004, designing an array of athleticwear for running, yoga, swimming, cycling, and more. In 2019, Adidas by Stella McCartney released the first-ever garments composed of Koba Fur Free Fur and Evrnu's NuCycl yarn.
In celebration of World Oceans Day in 2017, Stella McCartney collaborated with environmental organization Parley for the Oceans in creating products made out of ocean plastic debris. These products included the Adidas Ultraboost X sneakers and the "Ocean Legend" Falabella Go backpack.
Stella McCartney's Agents of Change campaign in 2019 focused on the fight against global warming and the importance of preserving nature. Featuring upcycled bags, dresses, and other sustainable pieces, the campaign also included members of activist group Extinction Rebellion.
The Stella McCartney A to Z Manifesto exhibits the core values and foundation of the fashion label, featuring the artwork of both well-renowned and up-and-coming creatives such as Jeff Koons, Rashid Johnson, and McCartney's late mother, Linda McCartney.
The Stella x Greenpeace collection was released in the summer of 2021 in support of Greenpeace's campaign to end deforestation in the Amazon. Made from organic cotton, the Stella x Greenpeace pieces consist of slogans like "Save the Planet" and "Save the Amazon."
#StellaAutumn21: Our Time Has Come!
For its Fall/Winter 2021 campaign, Stella McCartney released a mockumentary entitled "Our Time Has Come." With its emphasis on animals being our equals and building a fur-free society, the campaign asks viewers to sign the Humane Society International's petition. Additionally, the garments of Stella McCartney's latest collection are largely made from sustainable materials, including recycled polyester and elastane, repurposed old stock fabrics, and Econyl regenerated nylon.
