Ex-Angel Rosie Huntington-Whiteley Calls Out Victoria's Secret
The model shared her thoughts on why the brand has failed to keep up with market changes.
Victoria's Secret announced in June of this year that it would change its company's policies and put in place a plan to save it from possible bankruptcy.
But for having such a limited vision of the lingerie market, the brand could not adapt to the new demands that called for a greater diversity of bodies—women no longer recognized themselves in the standard of beauty propagated by the label.
On several occasions, ex-angels (as the models who appeared at the brand's annual fashion shows were known), have spared no criticism of Victoria's Secret. From Bella Hadid revealing how she really felt walking for the brand to Bridget Malcolm's heartwarming account. Now it's Rosie Huntington-Whiteley's turn to speak out on the case.
The top model, who has just announced the pregnancy of her second child, discussed her skepticism about the changes implemented in the brand. In an interview with the English newspaper The Sunday Times, Huntington-Whiteley said that "it was a different time and it's crazy to say that because it was 11 years, which is not that long," recalling the "sexist" and "patriarchal" representations of women in company. She added, “I really feel that Victoria's Secret has lost its way in expanding in recent years. What was missing was the cultural change that people are looking for in your brand.”
