Continuing her longstanding relationship with the luxury label, the superstar and beauty industry mogul has been announced as the new face of Dior's beloved perfume.

Just a few days after announcing her move into the <a href="https://www.lofficielusa.com/beauty/blonde-rihanna-hair-short-hairstyle-evolution-2024" target="_blank" rel="noopener">hair care</a> industry with Fenty Hair, <a href="https://www.lofficielusa.com/music/rihanna-new-album-update-r9" target="_blank" rel="noopener">Rihanna</a> has been named the new face of <a href="https://www.lofficielusa.com/fashion/dior-cruise-2025-runway-images" target="_blank" rel="noopener">Dior</a>'s classic J'Adore fragrance. The launch of the fragrance is expected to be its biggest release since 2018.
In a statement to <a href="https://wwd.com/beauty-industry-news/beauty-features/exclusive-rihanna-named-face-dior-jadore-fragrance-1236448256/" target="_blank" rel="noopener">WWD</a>, Rihanna said that J'Adore is a scent that "means so much to women," and that she is "especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity."
The bestselling J'Adore <a href="https://www.lofficielusa.com/shopping/best-fragrances-for-summer-2024" target="_blank" rel="noopener">perfume</a> originally launched in 1999, and it has remained popular as a staple scent in women's fragrance collections ever since. The perfume is heralded as a tribute to Christian Dior's love for florals. It's described as a soft floral bouquet, and the Dior <a href="https://www.dior.com/en_us/beauty/womens-fragrance/jadore" target="_blank" rel="noopener">website</a> writes that it "expresses all the sensuality and freshness of the finest flowers" with notes of orange blossom, jasmine grandiflorum, almond, mango, and banana. The hints of fruit paired with the timeless floral scent make for a versatile fan favorite.
The chief executive officer of Parfums Christian Dior, V&eacute;ronique Courtois, commented to <a href="https://wwd.com/beauty-industry-news/beauty-features/exclusive-rihanna-named-face-dior-jadore-fragrance-1236448256/" target="_blank" rel="noopener">WWD</a> on Rihanna's new role and said, "The choice of Rihanna to be the next face of J&rsquo;Adore was obvious for us. Not only is she one of the greatest and most powerful artists of all times, she is also multitalented, a successful entrepreneur, a committed humanitarian, a mother of two and a singular beauty...The unusual talent, audacity and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations."&nbsp;

Rihanna at the Christian Dior Couture Spring 2024 show in Paris. Getty Images.

Before Rihanna, the face of the J'Adore fragrance for the past 20 years was actress <a href="https://www.lofficielusa.com/film-tv/charlize-theron-movie-transformations-bombshell-prometheus" target="_blank" rel="noopener">Charlize Theron</a>. Theron has recently been named an ambassador for Dior's jewelry and skincare, with Rihanna taking over for J'Adore. 
Rihanna becoming the newest face of J'Adore is not necessarily surprising, given her past history with the brand. Rihanna has worked closely with Dior since 2015, when she was announced as the first black celebrity to become a brand ambassador for Dior. She expressed her gratitude and excitement to be working with the brand to <a href="https://www.youtube.com/watch?v=jBf0Jvk274g" target="_blank" rel="noopener">MTV</a> on a red carpet, and said: "to be acknowledged by Dior...it means a lot as a woman to feel beautiful, and elegant, and timeless." She has continued a relationship with the brand ever since.
Her first campaign for the fragrance will be shot by Steven Klein and released in September 2024.

Rihanna for Fenty Beauty. Courtesy of Fenty Beauty.

Rihanna Is The New Face of Dior's J'Adore Fragrance

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Rihanna Is The New Face of Dior's J'Adore Fragrance

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