Fashion

Rashida Jones Stuns in New Ad For Maison Kitsuné

C'est bon!
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Maison Kitsuné is known for producing laidback, chic-and-sleek basics, so when it came time to find a chic-and-sleek campaign star, they found the perfect candidate in actress Rashida Jones. The photographs show Jones wearing a classic white baseball cap with the brand’s fog logo ordained in colors of the French flag and sporting a multi-colored v-neck cardigan.  In another, she wears a simple white button-up that—the perfect example of the effortless, French girl style. 

Jones’s ambassadorship is the first for Maison Kistuné and creative directors and co-founders Gildas Loaëc and Masaya Kuroki could not be happier for the collaboration, stating, “The Maison Kitsuné woman never seems like she is trying too hard. She is confident with a casual attitude and subtle but undeniable charm, has good taste and a playful sense of humor. For our first-ever Parisien campaign, we were looking for a strong, thoughtful, talented and witty woman. Rashida perfectly embodies the spirit of the Parisien collection—we are very excited to welcome her in the Maison Kitsuné family!”

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The Parks and Recreation actress was photographed by British photographer Benjamin Lennox in items from the limited edition collection, including basic polos, as well as more festive pieces such as a T-shirt printed with the word “Parisienne,” as well as a key-chain and hoodie adorned with the tricolor fox logo.  The brand’s partnership with Jones is said to help expand its presence in the US, which accounts for about 5 percent of Maison Kitsuné’s total sales. Considering Jones’s notoriety and aesthetic compatibility with the brand, the two seem to be a perfect match.

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