To celebrate the new Run Loubi Run collection, the actor and musician directed, produced, and starred in a film set to his own song.

Christian Louboutin is continuing his foray into the world of sneakerheads. Though best known for his iconic pumps now immortalized in pop culture by the likes of Jennifer Lopez and Cardi B, he&#39;s brought his blood-red soles to a more casual setting through &quot;Run Loubi Run,&quot; which debuted at Paris Fashion Week Men&#39;s in June 2018. For the new line&#39;s first campaign, the designer&nbsp;recruited multitalented creative Quincy Brown to direct, produce, and star in a short&nbsp;film showing the wonder and passion of the new sneakers.

The new film features nightclub-esque lighting, mostly in Louboutin&#39;s signature red, and is set to the thumping beats and smooth lyrics of Brown&#39;s upcoming single &quot;Mosaic.&quot; Brown, as the film&#39;s protagonist, encounters several models standing in lit niches, like a red light district for fawning over sneakers. He shares fleeting dance moments with each one, and the connection with some of them is enough to make his shoes&#39; red soles light up or even fly. It turns shoes into a powerful communicative tool, capable of fostering meaningful relationships.

&nbsp;

<iframe align="middle" frameborder="0" height="500" scrolling="no" src="https://www.youtube.com/embed/PC5HTugHblI" width="750"></iframe>

&nbsp;

&nbsp;&ldquo;Quincy had a specific vision from the beginning,&quot; Louboutin tells L&#39;Officiel USA&nbsp;about collaborating on the new film. &quot;He flipped a classic love story on its head to develop a narrative that speaks to the power of human connection, using shoes as a vehicle to transport love.&rdquo;&nbsp;

On February 12, Brown hosted a party for the new film at New York&#39;s Public Hotel, attracting a crowd&nbsp;including Winnie Harlow, TK &amp; Cipriana Quann, and Vic Mensa in the middle of New York Fashion Week. The night featured screenings, dancing to&nbsp;music by DJ D-Nice,&nbsp;custom cocktails created with Avi&oacute;n Tequila, and of course, plenty of photo ops. Fittingly, Brown was wearing a pair of the new kicks all evening.

The Run Loubi Run women&#39;s and men&#39;s collections are available now, and from the looks of the film and the shoes themselves, the world of sneakers now has BLE (Big Luxury Energy). With a brand so famous for heels entering the running shoe market, expect to see fashion people who haven&#39;t yet embraced the trend giving it a try.

Charlotte Lawrence

Justin Dior Combs, Quincy Brown, and Christian King Combs

Maluma

Jasmine Sanders

Juana Burga and Quincy Brown

Maria Borges

TK and Cipriana Quann

Vic Mensa

Winnie Harlow

Young Paris

Quincy Brown Spearheads Louboutin's New Sneaker Campaign

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Quincy Brown Spearheads Louboutin's New Sneaker Campaign

Tags

Related Articles

Fashion

Louis Vuitton Dedicates a Pop-Up to New Sneakers

Men's

The New Adidas Yeezy Powerphase Sneakers Are Coming Soon

Travel & Living

In India with Simon Liberati and Christian Louboutin

Recommended posts for you

Fashion

Mariah Carey Signs off for the Holidays With Chic Aspen Look

Pop culture

How the Royals Are Spending Christmas 2024

Fashion

The 28 Best Dressed Actors and Musicians of 2024

Fashion

See the Most Iconic, Unforgettable Runway Shows From 2024

Fashion

Calvin Klein Reveals Details on Its 2025 Return to New York Fashion Week

Fashion

How to Channel Dua Lipa's NYE Style? 7 Celebrity-Inspired Party Outfits

Shopping

19 Chocolate Brown Accessories You'll Want to Keep Forever

Travel & Living

The 'Mastery and Risk' in Making Vintage Champagne, According to Dom Pérignon