Priyanka Chopra Jonas Announced as New Bulgari Global Ambassador

Actress Priyanka Chopra Jonas' penchant for glamour has taken her from the Bollywood screen to the Hollywood scene. Now, she continues her path of luxury as she takes on a new role: global brand ambassador for Bulgari. 

In her new position, Chopra Jonas joins forces with the jewelry house as they continue their shared commitment to uplift female voices around the world. One of the Quantico star's chief initiatives with the brand is to prioritize inclusion and diversity in the luxury space.

“India holds a special place in our hearts at Bvlgari. Not only does it offer us a continuous source of inspiration, but this rich, incredible land provides us with some of the most precious gems of nature to craft our creations, from jewelry to fragrances,” explains Bvlgari chief executive officer, Jean-Christophe Babin. “I’m beyond excited that Priyanka is joining our family. With her beauty, talent, and humanitarian commitment, she is an inspiring role model for millions of women in the world. I’m sure that together we will develop exciting projects, with a significant social impact. We already partnered in the past on another famous luxury Brand and know each other very well.”

Following the second wave of COVID-19 cases in Chopra Jonas' native country India, the actress teamed up with Give India to fundraise for healthcare infrastructure, medical equipment, and vaccines. In celebration of their new partnership, Bulgari will make a donation to the campaign in an effort to help the initiative reach its extended goal of $3 million.

Bulgari has also partnered with the fragrance company Firmenich on its sustainable flower harvesting initiative “Flower Gems of India.” They have pledged to work with 100 family-run farms in Tamil Nadu to develop a new way of growing and collecting jasmine that offers a more profitable and eco-friendly impact.

“I have always admired and been fascinated by Bvlgari’s magnificent works of arts, so many of which celebrate some of the most precious resources of my homeland. From the rare colorful gemstones used in Bvlgari’s timeless jewelry creations to the scented flowers which become the main ingredients of its luxurious fragrances, we connect so organically over our love for India and the beauty it has to offer,” said Priyanka Chopra Jonas. “At the same time, I endeavor to align myself with brands that recognize their immense social responsibility. Bvlgari has made a great impact in their efforts to support children in need around the world, and I look forward to working together to continue that work.”