Think Pink: Spring/Summer 2021's Standout Color
From runways to vacation spots, pink is taking over the world.
From bright to muted to the millennial variety, designers and brands like Simone Rocha, Boss, Versace, Prada, Miu Miu, and Loewe are all in agreement. Pink is in. A calming color, pink is associated with flowers, femininity, and romance. While there's no shortage of trendy fashion pieces available to don the festive color this season, the bright hue has moved beyond the realm of fashion and found As the trend gains momentum this season, L'OFFICIEL highlights how it extends outside the Spring/Summer 2021 runway.
Valentino's latest #ValentinoDiVas campaign features South Korean actress Son Ye-Jin wearing an oversized button-down shot in the streets of Seoul, making the push that bright pink is street style approved.
While many would define "natural" colors as greens, browns, and other earthy tones, it's no coincidence that the timing of this bubblegum renaissance coincides with the bloom of the renowned shibazakura (pink moss) found in Takinoue Park in Hokkaido, Japan. Between May and June, the moss covers all 10,000 square meters of the park.
Pink has also found its way into architecture. La Muralla Roja, Spanish for "The Red Wall," is a housing project located within the La Manzanera development in the Spanish town of Camp designed by architect Ricardo Bofill. Inspired by the Mediterranean tradition of the casbah, the striking colors of pink, red, blue, and orange are selected to complement nature's purity. You can check out the location by booking a stay via Airbnb.
Swedish designer Gustaf Westman is known on Instagram for his toy mirrors and whipped cream tables. He favors a muted color palette in his designs, and his most covetable piece is the Curvy Mirror: a reflective surface encased in curvy blush pink. It's inspired by the Ultrafragola, a curvaceous, illuminated mirror designed by Memphis Group founder Ettore Sottsass.
New York-based design company Cold Picnic's latest rug collection, titled The Goldfish, includes a hand-tufted pale pink rug with golden olive, peach, black, and cherry accents called A Village Under Water. Cold Picnic designs are reflective of the times, using blending traditional crafts with modern sensibilities.
Bea Bongiasca's jewelry can be considered little works of art. Her You Are So Vine! collection features twisted and curled, tendril-like rings and earrings in enamel with semi-precious stones. Entirely handmade in Italy, the pieces come in fun colors (including coral pink, of course) but also feature designs that are quirky with a classic touch. While she sells mostly online via her own website plus Net-a-Porter and Moda Operandi, her physical store is based in Milan and is described as an all-pink jewel box.
Hong Kong-based cake studio, Murder Cake, is known for its cherub jelly cake: a glossy heart-shaped cake with a three-dimensional baby angel. Described as kawaii and experimental, these pink (though other colors are also available) confections are borderline cute and goth.
