Onitsuka Tiger Opens First Store in Beverly Hills
Following two successful openings in New York City, the Japanese brand is expanding its brick-and-mortar presence with the first Onitsuka Tiger store on the West Coast.
This February, Onitsuka Tiger opened a new store in Beverly Hills, California following the launch of a New York City concept store and a flagship luxury boutique called The Onitsuka. The Rodeo Drive location is the Japanese brand's third brick-and-mortar store and its second flagship in North America.
A wide variety of Onitsuka Tiger's footwear collections—including the Heritage, Contemporary and Nippon Made styles—is showcased in the 2,400 square foot space featuring an open layout, along with a sporty selection of apparel, accessories, and, for the first time in-store, Onitsuka Tiger's children's collection.
To celebrate the opening of the Beverly Hills location, Onitsuka Tiger made four limited-edition items only available at the store: the Mexico 66 SD sneakers in white and black colorways with yellow accents and "Beverly Hills" embossed on the shoes' exterior, and an exclusive cotton T-shirt in white or black with an original graphic, playing on the California flag's design and the brand's tiger motif.
Due to local and state COVID-19 restrictions, the Onitsuka Tiger Beverly Hills store is operating at a 25 percent capacity. The store is located at 474 North Rodeo Drive Beverly Hills, CA 90210.
