Following two successful openings in New York City, the Japanese brand is expanding its brick-and-mortar presence with the first Onitsuka Tiger store on the West Coast.

This February, <a href="https://www.onitsukatiger.com/us/en-us/" target="_blank" rel="noopener">Onitsuka Tiger</a> opened a new store in <a href="https://www.lofficielusa.com/pop-culture/rihanna-house-beverly-hills" target="_blank" rel="noopener">Beverly Hills</a>, California following the launch of a New York City concept store and a flagship luxury boutique called The Onitsuka. The Rodeo Drive location is the Japanese brand's third brick-and-mortar store and its second flagship in North America.&nbsp;
A wide variety of Onitsuka Tiger's footwear <a href="https://www.lofficielmalaysia.com/fashion/onitsuka-tiger-sets-sail-with-spring-summer-2021-collection" target="_blank" rel="noopener">collections</a>&mdash;including the Heritage, Contemporary and Nippon Made styles&mdash;is showcased in the 2,400 square foot space featuring an open layout, along with a sporty selection of apparel, <a href="https://www.lofficielusa.com/fashion/fall-winter-2021-accessory-trends" target="_blank" rel="noopener">accessories</a>, and, for the first time in-store, Onitsuka Tiger's children's collection.

To celebrate the opening of the Beverly Hills location, <a href="https://www.lofficielusa.com/fashion-week/onitsuka-tiger-fall-winter-2021-milan" target="_blank" rel="noopener">Onitsuka Tiger</a> made four limited-edition items only available at the store: the Mexico 66 SD sneakers in white and black colorways with yellow accents and&nbsp; "Beverly Hills" embossed on the <a href="https://www.lofficielusa.com/fashion/spring-summer-2021-shoe-trends-runway" target="_blank" rel="noopener">shoes</a>' exterior, and an exclusive cotton <a href="https://www.lofficielusa.com/fashion/graphic-tshirt-history-band-merch" target="_blank" rel="noopener">T-shirt</a> in white or black with an original graphic, playing on the California flag's design and the brand's tiger motif.

Due to local and state COVID-19 restrictions, the <a href="https://www.lofficielusa.com/fashion/eye-of-the-onitsuka-tiger" target="_blank" rel="noopener">Onitsuka Tiger</a> Beverly Hills store is operating at a 25 percent capacity. The store is located at 474 North Rodeo Drive Beverly Hills, CA 90210.

Photos: Onitsuka Tiger

Onitsuka Tiger Opens First Store in Beverly Hills

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Onitsuka Tiger Opens First Store in Beverly Hills

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