NYFW: Men's Merges with Women's for 10-Day Event
After only two years of existence, New York Fashion Week: Men’s might be losing steam. WWD reports, and the CFDA confirms, that this February, the NYFW:M would be combining with NYFW for a ten day-schedule: Feb 5 – 14. The announcement follows recent news that both Thom Browne and Proenza Schouler, major players in NY, would be moving their shows to Paris. Recent US transplant Raf Simons is still expected to show both his eponymous menswear line and Calvin Klein. Hugo Boss, Perry Ellis, and Todd Snyder are also expected to show during the menswear dates.
In 2015, the CFDA announced that New York would be getting its own dedicated fashion week for menswear, splitting from the womenswear calendar, and better aligning with international presentations in London, Milan, Paris, and Pitti Uomo. Losing power players though presents a difficult obstacle, one that sees lack of editor, buyer, and public interest, which could result in thinner sponsorships. As magazine budgets dwindle, it's natural that so too would attendance. Combining the two weeks makes things easier and more financially wise. After all, fashion is a business. CFDA vice president of marketing Mark Beckham says the association hopes to piggyback off its well-known womenswear week to boost interest: “By having the men's shows adjacent to women's, we hope we will have strong showing for NYFW,” he tells WWD.
Watch Raf Simons's Fall 2017 Show, an ode to NYC, below.
