Swedish Photographer Lina Scheynius Imagines a Dream World for Tabayer Jewelry
This fall, jewelry brand Tabayer will launch a collection made from environmentally friendly materials. The approach is highlighted by a visual essay created by photographer Lina Scheynius, which will be published on the brand's Instagram throughout the summer.
Designer Nigora Tokhtabayeva, founder of the jewelry brand Tabayer, has taken advantage of the long quarantine to reflect on the fate of the planet. These thoughts—How do you turn a negative experience into a positive reality?—gave birth to a collection made exclusively from environmentally friendly materials: Fairly-mined gold and Kimberley Process certified diamonds (certified diamonds can only be traded between process signatories: an effective mechanism for fight against the trade in conflict diamonds).
In a press release, the house explains the meaning behind its approach: “Space—interior and exterior, personal and public, mental and physical—has taken on a whole new meaning following the pandemic. The negative mental space in which Nigora Tokhtabayeva took refuge was channeled into a positive physical reality. The new Tabayer jewelry collection, scheduled for launch in the fall of 2021, reinterprets protective talismans.”
The designer is already giving us a glimpse of her work on her Instagram in the form of an ambitious visual essay chiseled by the London-based photographer of Swedish origin Lina Scheynius, whose work and sensitivity is hailed around the world. The artist was invited to take a look at her own archives, which for five years took her from the island of Fårö in the heart of the Baltic Sea, to the lush parks of London. A retrospective look was articulated around five words: "personal," "consistency," "femininity," "elsewhere," and "magic." The results take the form of a myriad of color and black-and-white shots, self-portraits, landscapes, and abstract close-ups of great evocative power: the photographer's sister slips into a moonlit lake near the Swedish town of Trollhättan; the twinkling headlights of taxis illuminate New York's night skyline; oranges reveal their bloody tones; bare legs—Lina's—rock a talismanic crystal in the hollow of the ankles. “It was interesting to look at my work through someone else's eyes,” explains the photographer. “I found treasures and surprises that I was able to resuscitate and relive.” The most beautiful journeys are often the internal ones.
