Fashion

Hailey Bieber, Emma Corrin, and More Star in Miu Miu's 'Basic Instincts' Campaign

The new campaign starring Ever Anderson, Hailey Bieber, Mame Bineta Sane, Alix Bouthors, Emma Corrin, and Lee You-mi focuses on the rebellious soul of Miu Miu.

hailey bieber in miu miu mini skirt

For the Miu Miu Spring/Summer 2022 collection, Miuccia Prada foresees a new campaign shot by the British photographer Tyrone Lebon. Entitled with the homonymous name of the collection, "Basic Instincts" is a series of new portraits and videos made with a real and naturalistic approach. A reflection between personality and femininity.

Still images and few movements, immediately return the right attitude to the archetypal wardrobe items reinterpreted in the collection. Universal garments such as sweaters, blazers, tailored suits, and more are edited, violently shortened, and raw cut to represent the rebellious soul of Miu Miu. The photographic style draws attention to the clothes, with the new Miu Miu girls that come from the pop world, cinema, and the catwalks.

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Miu Miu "Basic Instincts" Spring/Summer 2022 campaign.

For the occasion, the protagonists of the new Miu Miu campaign are young actresses who are represented in their full spontaneity and naturalness. In the cast, we find the Black Widow actress Ever Anderson out with supermodel Hailey Bieber, Atlantics star Mame Bineta Sane, French model Alix Bouthors, The Crown actress Emma Corrin, and Squid Game breakout star Lee You-mi.

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