Alyx and Givenchy Desigern Matthew M. Williams Teams up with Nike
The high-fashion team up is a sporty release for those who stop for nothing.
Nike X MMW presents an innovative proposal based on the vision of Matthew M. Williams, who involves aesthetic values with the utilitarian function of fashion. The new collection for men and women is a reaffirming exclamation of Just Do It in T-shirts, pants, and training accessories that adapt to any climate.
For Williams it was important to create fashion that has a dynamic and optimistic motif in a tangible and abstract sense. Inspired by the possibilities of the successful use of technology, the collection responds to the idea of moving towards the future.
What computational design and computer data can offer is really the future of design. It helps create a different perspective that we can build on. - Matthew M. Williams
The different designs are created to make the garments an engine of body movement. For this, comfortable and safe materials were used with fabrics resistant to water and high temperatures. Nike X MMW has pieces that transform—a jacket that converts to a vest or cap with custom details, while sportswear offers versatile protection and functionality .
Evolution and change are not just a goal, but a source of inspiration. Williams takes up the transformation of metals for the Nike Zoom 004 x MMW, which—with its flowing lines, bright textures, and subtle shading—lend an edgy and multidimensional tone to the collection.
