Fashion

Revisiting Martine Sitbon's Signature Rock 'N' Romantic Style

Punctuated by never-before-seen photographs, Martine Sitbon: Alternative Vision unpacks the designer’s rocker-chic legacy.

model kate moss for martine sitbon alternative vision cover
Cover of the book

The first woman to helm Chloé since its founder Gaby Aghion, designer Martine Sitbon synthesized rock and roll and French romanticism—critically termed “rock ‘n’ romantic”—and elevated the heritage brand to epitomize French Cool Girl style in the late 1980s and early ‘90s. Though she left the maison in 1992, Sitbon enjoyed international recognition for her signature aesthetic, which resonated with the supermodel crowd. Like her mentees Phoebe Philo and Isabel Marant, Sitbon has since developed a cult following, growing increasingly buzzy amid today’s “indie sleaze” revival. Sitbon returns to the fashion stage with her new project, Rev—a line based on her namesake brand’s Fall/Winter 1997 collection. And Rizzoli’s upcoming Martine Sitbon: Alternative Vision, art directed by Sitbon’s longtime collaborator Marc Ascoli, offers an intimate understanding of the designer’s vision, featuring a treasure trove of photographs and sketches from her personal archives.

martine sitbon collage
martine sitbon headshot
model martine sitbon
Clockwise from top left: Spread from Martine Sitbon: Alternative Vision; Polaroid of Sitbon taken by Ezra Petronio; Amber Valletta in Martine Sitbon Spring/Summer 1995, photographed by Nick Knight.

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