<div>"Dog LVers," a chic pop-up with dog tag engraving in New York City's SoHo neighborhood, arrives in conjunction with the Men&rsquo;s Spring/Summer 2025 Pre-Collection.&nbsp;</div>

It's not a dog park! It&rsquo;s <a href="https://www.lofficielusa.com/tags/louis-vuitton">Louis Vuitton</a>&rsquo;s pop-up.
Thursday morning, the French luxury maison revealed a temporary, dog-themed boutique in New York City's fashionable SoHo neighborhood. Even the dark wood interiors have dog-detailing, with paws sculpted into the bottom of columns. The pop-up features items from the men&rsquo;s Spring/Summer 2025 Pre-Collection, designed by Menswear Creative Director <a href="https://www.lofficielusa.com/tags/pharrell">Pharrell Williams</a>, and a series of items and activations for your canine friend. There's even a station for personalized dog tag engravings.
The collection itself revels in the aesthetic appeal at the nexus of modern cosmopolitan and English heritage. Enter, the &ldquo;dog-walking dandy,&rdquo; as noted in the brand's press release, which incorporates codes from typical dog show fashions, traditional suiting, and streetwear. Each look is something Pharrell could imagine someone wearing on a promenade with their pet.&nbsp;&nbsp;

The pop-up perfectly appeals to those who are stylish and like their dogs to be dressed well, too. It immediately conjures images of Y2K-feeling Louis Vuitton dog carriers and leashes on celebrities like Paris Hilton. High-fashion accessories for pets have been increasing over the past few years, from <a href="https://wwd.com/fashion-news/designer-luxury/christian-louboutin-kids-pet-accessories-1235330073/">Christian Louboutin's launch</a> in 2022 to <a href="https://www.harpersbazaar.com/fashion/fashion-week/a62093363/susan-alexandra-rachel-antonoff-fashion-week-dog-show/">Rachel Antonoff and Susan Alexandra's dog show</a> at New York Fashion Week this past September. "Dog LVers" carries the baton, offering shoppers something experiential.
Pharrell must have dandies on the brain for this collection and pop-up. After all, he&rsquo;s <a href="https://www.rollingstone.com/culture/culture-news/met-gala-2025-pharrell-asap-rocky-lebron-james-chairs-1235130735/">co-chairing the 2025 Met Gala</a> that pays homage to the rich legacy of Black dandies. Pharrell, who <a href="https://fashionista.com/2023/02/pharrell-williams-menswear-designer-louis-vuitton">took the reins</a> of the French brand&rsquo;s menswear on Valentine's Day 2023, continues to helm the house with ingenious creativity. From his Minecraft-looking reinterpretation of Louis Vuitton&rsquo;s historic Damier print in his <a href="https://www.gq.com/story/pharrell-williams-louis-vuitton-ss24-show">debut collection</a> to his viral, <a href="https://fashionista.com/2023/11/pharrell-williams-louis-vuitton-million-dollar-speedy-bag">million-dollar handbag</a>, Pharrell's impact on the house is already unmissable. (On top of that, he&rsquo;s still involved in other creative projects like producing next year&rsquo;s <a href="https://www.etonline.com/halle-bailey-to-star-in-pharrell-williams-and-michel-gondry-musical-what-to-know-about-the-untitled">forthcoming film</a> starring Halle Bailey.)

The space will remain open through early December, per the brand&rsquo;s press release. It&rsquo;s the only pop-up dedicated to the Spring/Summer Pre-Collection and the only one containing the full scope of dog accessories.

Dog LVERS, the Louis Vuitton Men’s Spring-Summer 2025 Pre-Collection Pop-Up, lands in Soho. Photography: Courtesy of Louis Vuitton

You Can Now Get Your Dog Tag Engraved at Louis Vuitton

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