Fashion

Louis Vuitton Re-Opens in NYC With Five-Floor Extravaganza

Explore Louis Vuitton’s newly reopened five-floor flagship store in NYC, featuring a luxury café, unique capsule collection, and stunning Art Deco design.

Louis Vuitton trunk rendering
New Louis Vuitton store. Photography: Courtesy of Louis Vuitton

Louis Vuitton is making its mark on New York City once again.

After over 20 years in its iconic retail space on the corner of 57th Street and Fifth Avenue, the French luxury brand announced its plans to tear down its existing building and rebuild. Now, New Yorkers can get their LV fix a few doors down at 6 East 57th Street, where five floors of fashion, food, and exquisite architecture await. Simultaneously with the location’s debut, Louis Vuitton unveiled a capsule collection that pays homage to the singular style of the city, evident in taxi-yellow Neverfull bags, skyscraper-patterned Capucines, and gilded GO-14 purses. 

The label’s presence in New York City can be traced all the way back to 1898, when Louis Vuitton first began offering luxury fashion to American consumers. In the centuries since, the house has maintained a strong connection to the city, but truly left its mark on Manhattan in 1980 with the opening of its first standalone store.

Vivienne Box by Le Chocolat Louis Vuitton by Maxime Frederic
Louis Vuitton Objets Nomades Red Lanterns by Zanellato/Bortotto
Vivienne Box by Le Chocolat Louis Vuitton by Maxime Frederic. Louis Vuitton Objets Nomades Red Lanterns by Zanellato/Bortotto. Photography: Courtesy of Louis Vuitton

Retaining all of the building’s original Art Deco details, the new 57th Street location radiates classic New York elegance, but interior styling details by expert curators effortlessly integrate a touch of French charm. (The building itself was occupied by Nike from 1996 to 2017, and then by Tiffany & Co. from 2020 to 2023, while it renovated its own flagship location.) 

After entering the lofty atrium, guests are greeted with the spectacular sight of spiraling columns constructed out of the brand’s signature monogrammed trunks. The first floor is allocated for leather goods; up the elegant staircases are women’s apparel, men’s fashion, and high jewelry, each with a dedicated floor. While the temporary location gracefully intertwines the maison’s past and present in its archival offerings and interior design, the store also extends a vision of the future. For the first time in the label’s history, visitors can dine at Le Café Louis Vuitton—complete with a cozy dining room, a sprawling bar space, an in-house chocolatier, and a casual café adjoined to a library. 

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