How the Streets of London Became the Fashion Epicenter of the Swinging '60s

From Twiggy to Mick Jagger, London was home to some of the biggest style icons.

The Swinging '60s was a time defined by youthful energy, hedonism, eclectic dressing, and a new understanding of London as a lively cultural hub. This revolution of sorts embraced art, music, and fashion as the pillars of a favorable society. Figures such as Mick Jagger, Twiggy, and Jane Birkin are just a few United Kingdom-born celebrities that infused nuanced ideas and styles into the bustling decade. In addition to the movement towards modern attitudes entrenched in optimism, the 1960s brought about a widespread push for sexual freedom. Female sex-symbols such as Catherine Deneuve and Brigitte Bardot embraced bare skin and a liberated aura. Moreover, major bands like The Beatles and The Rolling Stones embodied "the London sound" which was emblematic of the period's affinity for experimentation and limitless expression.

The Beatles in London, 1964.

Geographically, London was the perfect backdrop for this social revolution. What was once deemed dreary and dark became decorated with color and excitement. Popular areas such a King's Road, Kensington, and Carnaby Street became the go-to destination for celebrities and inspired citizens alike. Throughout the decade, London experienced a complete change in identity. This celebrated transformation similarly catalyzed the birth of the Mod subculture. London's Mods were responsible for shifts in fashion trends, ways of life, and methods of socializing. Nightclubs became the epicenter of social life as drugs became more accessible and people were increasingly motivated to gather.

The infamous Swinging Hatchetts Nightclub.

Moreover, the in-vogue fashion choices of the decade were absolutely in line with the fun-loving energy of the time. The masses enjoyed wearing vivid colors, funky patterns, and bold accessories. Mod make-up was pioneered by Twiggy while Mary Quant introduced mini skirts into society. Fashion became a space that was completely unregulated, and became a way that people identified as a part of the dynamic Swinging '60s movement. Here, experience a delightful blast from the past with L'OFFICIEL's round-up of the '60s' most notable looks.

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Jane Birkin poses for the camera by London's River Thames in her iconic eyeliner. The British actress once said, "I used to sleep with an eye pencil under my pillow."

Supermodel Twiggy started her modeling journey in London. The 1960s marked the height of her colorful career.

Paul McCartney and Jane Asher are pictured at the onset of The Beatles' craze. The band defined popular culture in the 1960s and beyond.

Jean Shrimpton is photographed in a chic tailored coat and pointed kitten heels. The British model embodied the fun loving spirit of the Swinging '60s.

Cultural icons Mick Jagger and Marianne Faithfull show chic jet set style at the London Airport in 1969. Jagger stuns in a gingham suit while Faithful keeps it simple with a corduroy monochromatic ensemble.

Paulene Stone struts in a checkered coat and statement bangs.

The London Airport could surely double as a fashion runway. French actress Catherine Deneuve shows off her all white outfit after touching down in London Town in 1964.

Twiggy smiles on the streets on London in a form fitting plaid jacket. The young model brought a symbolic burst of energy to the '60s.

Jean Shrimpton makes a great case for no shoes in this silky mini dress. Pictured walking down Kings Road in Chelsea, the model oozes style.

Power couple Mick Jagger and Marianne Faithfull walk arm in arm with bold hair and striking outfits.

French It girl Brigitte Bardot leaves The Windsor Hotel with newspaper in hand. The actress, singer, and animal rights activist was a international sex symbol throughout the 1960s.

Catherine Deneuve bears her back on the streets of London in 1964.

Yoko Ono and John Lennon wear matching outfits while walking through the London Airport in 1969. The stylish couple never failed to impress the public with their daring clothing choices.

Fashion designer Mary Quant poses in front of Buckingham Palace. The quintessential British designer was a proponent for change since the onset of her career. She brought mini skirts to life, and the style dominated the decade.

Brigitte Bardot exemplifies cool while rocking leather boots, a mini skirt, and her voluminous blond locks.

Patti Boyd was another model that epitomized the British female look of the era. This muse of Eric Clapton and George Harrison flooded the ‘60s with her killer looks and youthful energy.

Jane Birkin was the mother of the ‘60s basket bag trend. The signature style has been rocked ever since, and we have the actress to thank.