The actress spoke to L'OFFICIEL about her relationship with circular fashion and The Summer I Turned Pretty&nbsp;Season 2.

This Earth Month, Coach is creating a new world that prioritizes a more sustainable world. Introducing Coachtopia: a "sub-brand focused on circular craft and collaborative creativity." Appealing to a generation of shoppers dedicated to conscious consumption, the new line is created with circularity, utilizing the brand's Made Circular design philosophy by considering a product's full life cycle.
&ldquo;Circularity is about reimagining not just the product lifecycle, but the relationship between brand, planet, and consumer. That&rsquo;s why we&rsquo;ve created Coachtopia as both a discovery lab to pioneer circularity in fashion and a collaborative platform for change,&rdquo; says Joon Silverstein, SVP, Global Marketing, Creative and Sustainability at Coach and Head of Coachtopia.&nbsp;"We&rsquo;re building [Coachtopia] not just for our consumers, but with them."
The campaign features a number of Gen Z voices committed to the cause, including <a href="https://www.lofficielusa.com/film-tv/the-summer-i-turned-pretty-series-tv-cast-lola-tung-christopher-briney-gavin-casalegno" target="_blank" rel="noopener">The Summer I Turned Pretty</a> star Lola Tung, climate activist and sustainable fashion designer Maya Penn, climate activist Caulin Donaldson, graphic designer Sabrina Lau,&nbsp; vintage and second-hand boutique owner Natalia Spotts,&nbsp; fashion designer and upcycler Tyler McGillivary, climate activist and photojournalist Aditi Mayer, makeup artist and designer Sinn Chhin, model and fashion designer Rahmir Meggett, and Coachtopia designer Trey Denis, as well as Coachtopia master craftsperson Mauricio Alvarado.

&ldquo;It&rsquo;s a bigger, bolder step forward in realizing our vision for sustainability at Coach, where we prioritize experimenting and learning, and ethical design intentions over cookie cutter perfection," said Coach Creative Director Stuart Vevers. "Coachtopia takes this to a new level by challenging us to &lsquo;design in reverse,&rsquo; with the end goal of circularity top of mind, in collaboration with the next generation and their optimistic vision for tomorrow.&rdquo;
Not only is the brand designing with recycled and repurposed materials, but Coach is committing to reclaim Coach items that have reached the end of their run to reuse, remake, or recycle, keeping it in circularity rather than a landfill.
To honor this new collaborative campaign, L'OFFICIEL spoke to Tung about her she practices sustainability and what advice she has for those looking to be better consumers.

L'OFFICIEL: You're a part of Coach's Coachtopia campaign, which is all about recycling and repurposing materials as well as transparency in the fashion industry. What's your relationship with circular fashion and what's it like to be a part of the campaign?
LOLA TUNG: I was new to the circular fashion space before joining the Coachtopia community, &nbsp;but I have always felt strongly about protecting the planet and strive to live a more sustainable lifestyle each day.&nbsp; It is really amazing to be a part of the Coachtopia world and such an incredible learning experience. I have done things in my own life on a smaller&nbsp;scale to move towards a more sustainable and less wasteful lifestyle like thrifting, but it is really cool to witness what such a big and influential brand like Coach is doing on a larger scale.

L'O: Sustainability has become such a hot topic in recent years that I think often people who want to be better consumers don't know where to begin. What are some ways you're encouraging others to be more sustainable this Earth Month?
LT: I think that thrifting and buying less fast fashion are big ways to be more sustainable. You can also buy from brands like Coachtopia that really make an effort to use recycled materials and contribute to a more circular fashion industry. Outside of fashion, you can also take small steps towards sustainability by replacing single-use plastic products in your life (water bottles, grocery bags, etc.) with reusable ones.&nbsp; 
L'O: Summer is coming up, and fans of The Summer I Turned Pretty are already excited to see what's in store for Belly in Season 2. Is there anything you can tease about the new season?
LT: Ooh there's not much I can say, but I am very excited for everyone to see it!

Photography by Remi Ferrante. Photo courtesy of Coach.

Lola Tung Talks Sustainability For Coach's New Coachtopia Campaign

L'OFFICIEL USA December 2024 - Julianne Moore Cover

Lola Tung Talks Sustainability For Coach's New Coachtopia Campaign

Tags

Recommended posts for you

Fashion

Mariah Carey Signs off for the Holidays With Chic Aspen Look

Pop culture

How the Royals Are Spending Christmas 2024

Fashion

The 28 Best Dressed Actors and Musicians of 2024

Fashion

See the Most Iconic, Unforgettable Runway Shows From 2024

Fashion

Calvin Klein Reveals Details on Its 2025 Return to New York Fashion Week

Fashion

How to Channel Dua Lipa's NYE Style? 7 Celebrity-Inspired Party Outfits

Shopping

19 Chocolate Brown Accessories You'll Want to Keep Forever

Travel & Living

The 'Mastery and Risk' in Making Vintage Champagne, According to Dom Pérignon