Lily-Rose Depp, Whitney Peak, and Margaret Qualley Front Chanel 22 Bag Campaign

Chanel unveils its newest campaign for the Chanel 22 bag, recruiting Lily-Rose Depp, Margaret Qualley, and Whitney Peak to model the newest addition to Chanel's iconic bag collection. 

Through the lens of the photography duo Inez & Vinoodh, the campaign travels from sunny West Coast cities Los Angeles and Palm Springs to the cold streets of New York City, capturing an intimate glimpse into the lives of Chanel's hottest muses.

"Inez & Vinoodh brought my closest circle in on this shoot," said Peak. "These images are like a 'high fashion' filter of how I’d spend the perfect day with the people I love most. I really value time alone and can disappear into my own world for days." 

“We were given the opportunity to create three completely different stories with three completely different women and set out to create three stories that would show a lesser-known side of each woman,” said Inez & Vinoodh. “Researching and diving into their worlds was very inspiring for us.”

"The Chanel 22 bag is a perfect example of [Virginie Viard’s] natural ability to create pieces that empower women," said Qualley. "This is a bag that accommodates a woman’s every need. It’s a bag made for a woman who works and reads and maybe even carries around a coloring book for her kids or snacks, all while looking stylish as heck." 

Debuted on Chanel's Spring/Summer 2022 runway, the Chanel 22 bag is the younger sibling of the Chanel 19. Both bags were named after the year they were created, a signature of the French fashion house. With a name paying homage to Chanel’s numerology and the N°22 fragrance created in 1922, it is destined to be another modern icon.

"I would fill it with everything I needed to have the perfect date with myself," said Depp. "Books, headphones, a notebook and pen, my makeup essentials, and maybe even a little sweater or scarf for when it gets cold—and I’d set out on my own adventure!"

Discover more on chanel.com.