The unapologetically authentic rapper also shows off her glam side as she takes center stage in the label's Fall/Winter 2023 campaign

<a href="https://www.lofficielusa.com/fashion/coach-observed-by-us-kirsten-dunst-collection" title="Coach Collabs with Kirsten Dunst for Observed By Us Collection" target="_blank" rel="noopener">Coach</a> introduces a groundbreaking partnership, appointing artist and rapper Lee Young-ji as their inaugural global ambassador from South Korea. Lee will take center stage in <a href="https://www.lofficielusa.com/fashion/lola-tung-coach-coachtopia-campaign-sustainability-circular-fashion" target="_blank" rel="noopener">Coach</a>'s upcoming <a href="https://www.lofficielusa.com/fashion/ferragamo-fall-winter-2023-campaign-new-renaissance-uffizi-gallery-tyler-mitchell" target="_blank" rel="noopener">Fall 2023 campaign</a>, marking a historic collaboration as she is the first Korean global ambassador for the brand.
Having honed her rap skills from an early age, Lee Young-ji gained recognition by becoming the youngest and first female winner of the reality TV series High School Rapper. Her journey continued with a victory in the renowned rap competition Show Me the Money, making her the first female Lee Young-ji<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">'s ability to convey her personal narrative through music resonates with <a href="https://www.lofficielusa.com/fashion/eric-nam-k-pop-singer-nyfw-prep-coach-fall-winter-2023-show" target="_blank" rel="noopener">Coach</a>'s "Courage to Be Real" ethos. This philosophy, centered on embracing one's authentic self, aligns with Lee's journey of self-expression.

Photo courtesy of Coach.

Expressing her enthusiasm, Lee Young-ji shares in a statement, "I&rsquo;m thrilled to be an ambassador for <a href="https://www.lofficielusa.com/fashion-week/coach-fall-winter-2023-runway-fashion-show-nyfw-looks" target="_blank" rel="noopener">Coach</a>, a brand that I enjoy wearing and that inspires me. I can&rsquo;t wait to share what we&rsquo;ve been working on together and am excited to continue to share my story as part of our collaborations."
Creative Director <a href="https://www.lofficielusa.com/fashion/coach-stuart-vevers-spring-summer-2022-salem-mitchell-coach-tv-90s-rupauls-drag-race" target="_blank" rel="noopener">Stuart Vevers</a> commends Lee's unabashed and raw authenticity which she is known for throughout her career. She's often seen on national television without make-up and is well-known for her honest yet humourous way of speaking, stating, "Young-ji is someone who inspires others by being herself. She reflects the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family."
Beyond music, Lee Young-ji has appeared on the TV game show Earth Arcade and hosted her YouTube talk show My Alcohol Diary which sees the rapper interviewing some of the biggest names in K-pop in a laid-back manner, including <a href="https://www.lofficielusa.com/pop-culture/blackpink-jisoo-ahn-bo-hyun-confirmed-dating-celebrity-couple-news" target="_blank" rel="noopener">Blackpink's Jisoo</a>, Aespa's Karina and <a href="https://www.lofficielusa.com/fashion/jung-kook-calvin-klein-spring-2023-campaign-global-ambassador-bts" target="_blank" rel="noopener">BTS</a>' Jin just to name a few.&nbsp;Notably, 2022 saw the kick-off of her inaugural global tour, and now, anticipation mounts as she sets the stage for her Asia tour commencing this September.&nbsp;

South Korean Rapper, Lee Young-ji is Announced as Coach's Newest Global Ambassador

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