With an all-star group of tenacious Lacoste supporters behind the brand, Lacoste launches new campaign #crocodileinside.

In the brand&rsquo;s latest move, a new class of Lacoste ambassadors including Novak Djokovic, Chlo&eacute; Sevigny, A$AP Nast,&nbsp;Alton Mason,&nbsp;Moha La Squale, Rod Paradot, Serena Motola, Noah Becker, Salif Gueye, Ebonee Davis, Sang Woo, Jamie Bochertt, and Clara 3000 have joined the Lacoste team in promoting #crocodileinside.&nbsp; Through a series of portraits shot by photographer Oliver Hadlee Pearch, which will soon be available worldwide, Lacoste has aquired a series of notable celebrities known for their acting, modeling, rapping, djing, and dancing abilities, as well as activism and athleticism.&nbsp; This range of talent speaks to the brand&#39;s own diversity and attraction to unique inidividuals that are established in their own right.&nbsp; Lacoste shows us what it&#39;s clientel already knows:&nbsp;that there&#39;s more than one way to wear a polo.

The brand ambassadors share not only a love of Lacoste&rsquo;s functionally fashionable clothing but also its values of freedom of mind and movement, creativity, sportsmanship, and tenacity, instilled by founder and famous tennis player Ren&eacute; Lacoste.&nbsp; Lacoste&rsquo;s latest campaign adopts the brand&rsquo;s classic products and incorporates an air of ease and modernity. Each of Pearch&rsquo;s notable subjects exemplifies the tenacious, creative, and free-minded nature behind Lacoste&rsquo;s brand.

LACOSTE - ASAP NAST © OLIVER HADLEE PEARCH.jpg

ASAP NAST

American rapper ASAP Nast embodies the tenacity of the Lacoste wearer.&nbsp; Born in Harlem, New York, he began his music career at age 21, despite the&nbsp;trial and tribulation that preceded it.&nbsp; He founded the ASAP&nbsp;Mob, a collective of&nbsp;rappers and hip hop musicians that are known for their lyrics and beats, as much as they are for their style and public personas.&nbsp; He fits so well with the Lacoste brand that, in the photograph, he even finds himself branded with its logo.

LACOSTE - CHLOE SEVIGNY  © OLIVER HADLEE PEARCH.jpg

CHLOË SEVIGNY

Chlo&eacute; Sevigny is an actress who set out to create her own path at a young age, moving to New York at the age of 18, becoming an actress, and quickly garnering success in the modeling and acting worlds alike.&nbsp; Sevigny has been nominated for an Oscar&nbsp;and is applauded for her unique roles in avant-garde and independent films.&nbsp; Here she brings a playful take to a classic monochromatic tennis look.

LACOSTE - ALTON MASON  © OLIVER HADLEE PEARCH.jpg

ALTON MASON

Alton Mason looks good in one, not two, but six Lacoste polos, which the dancer turned model&#39;s slender frame can easily support.&nbsp; His down to earth attitude and approach to fashion fit perfectly with the brand&#39;s no-frills, casual style.

Lacoste Unleashes the Crocodile Inside

Tags

Recommended posts for you

Film & TV

Madelyn Cline Navigates Fame

Fashion

The Top Resort 2025 Trends, From Fringe to Animal Prints

Fashion

Onitsuka Tiger and Patou Bring Balletcore to the Mexico 66 in New Collab

Travel & Living

Inside St. Moritz’s 2024 Art and Culture Boom

Fashion

12 Provocative Fashion Ads That Pushed the Limits

L'Officiel Art

'Luna Luna' Debuts in NYC: Must-Visit Art Carnival With Basquiat and Haring

Fashion

How Fashion Archives Preserve Luxury Brands' Legacy and Inspire Future Collections

Fashion

L'HISTOIRE: Britney Spears' Iconic Versace 'Butterfly Dress'