Kaia Gerber Stars in Alexander McQueen's Futuristic Cruise 2023 Campaign

Alexander McQueen is no stranger to being inspired by sci-fi elements. For its latest campaign starring Kaia Gerber, the esteemed brand has once again tapped into the future. The eerie campaign video takes an interesting spin on the juxtaposed ideas of technology and humanity. Set in a futuristic world with flying cars and endless skyscrapers is spotted Gerber, who in the beginning of the video walks into a clinical lab with a completely stoic face.

As the fashion film continues, the model finds herself in a room with unassembled clones. At the turning point of the video, Gerber breaks her stoicism as she comes face to face with a replica of herself. It is at this moment as viewers watch her come to an unspoken realization of how far technology has come to define humanity. As she hauntingly stares directly at the camera with tears in her eyes, the clones' eyes pop open as Gerber steps back and whisks away. 

The Glen Luchford-directed video explores human emotion and technology in a completely unique way, that continues to make Alexander McQueen different from the crowd. 

Beyond Gerber's performance, the campaign serves as an official release of the new Slash Bag. The striking purse stands out with its bold red color and distinct slashed design. First introduced in Alexander McQueen's Cruise 2023 collection, the bag is designed with signature elements of the label including the iconic McQueen Knuckle Hardware and skull motif. The gothic embellishment provides a balance of the innate toughness embedded in the Alexander McQueen brand combined with a sense of softness and refinement. 

The Slash Bag is now available to shop on Alexander McQueen's website.