Sydney Sweeney Takes a Road Trip to Palm Springs for Jimmy Choo's Latest Campaign
Discover the new Jimmy Choo Summer 2024 campaign featuring Sydney Sweeney.
Jimmy Choo has decided to tell the brand's summer through an imagery of positivity and freshness, perfectly embodied by the talented actress Sydney Sweeney as the icon of the Summer 2024 collection. Known among many for her role in the hit series by HBO, Euphoria, Sydney is undoubtedly the best face to perfectly interpret the joyful and glam spirit of the well-known brand. Entitled "Road to Joy," this collection is a true declaration of love for the carefree and authentic beauty symbolizing the most loved season of the year. The images, however, are taken by Oliver Hadlee Pearch and lead us—in Palm Springs—through a real sensorial journey.
"Sydney embodies the spirit of Jimmy Choo. Talented, confident and playful, with an incredible work ethic. Her sense of glamor is underpinned by great self-confidence. We loved working with Sydney to create the story of the collection, which took us on an uplifting adventure," said Sandra Choi, the Creative Director of the fashion house.
Jimmy Choo's summer collection is a hymn to freedom, beauty, and the timeless and effortless elegance that characterizes a typical Californian summer. Thanks to innovative silhouettes and reinterpretations of iconic designs, this collection captures the essence of the road trip.
