Fashion

Jean Paul Gaultier Relaunches 'Safe Sex Forever' Campaign for AIDS Prevention

Taking from his first "Safe Sex Forever" collection in 1996, the designer's new campaign features a pair of simple white socks.

In his Spring/Summer 1996 collection, Jean Paul Gaultier spread the message of AIDS prevention for the first time by printing the words "Safe Sex Forever" on his speckled t-shirts. "My only regret?" said the fashion legend. "Not having invented the condom: the most beautiful of clothes." Now, the designer revives the same iconic phrase 25 years later in a new campaign to fight the spread of this disease.

In 1990, AIDS claimed the life of Gaultier's partner, Francis Menuge. Since then, the designer has worked tirelessly to spread the message of disease prevention to the masses. During the Spring/Summer 2021 Haute Couture fashion shows, Gaultier hosted a virtual fundraising gala for Sidaction, a French organization that sponsors HIV and AIDS research and helps people around the world who are living with the disease.

Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
Advertisement
"Safe Sex Forever" campaign video by Jean Paul Gaultier in partnership with Sidaction

Gaultier's new design is a pair of stark white socks boasting those three important words—Safe Sex Forever—in dark red. This limited edition pair retail for €22 on sidaction.jeanpaulgaultier.com and at the Tom Greyhound store in Paris. All proceeds from the sale of the socks will be donated to Sidaction.

3.PNG
4.PNG
Photo: @gabbois, @davinaindia

“The fight against AIDS is above all a personal story: this fight is particularly close to my heart. I was confronted with this scourge which took my friend away,” said Gaultier. “I remember the rejection that patients faced at the beginning. It has always revolted me, knowing that everyone could be affected one day. I want to speak to young people and try to raise their awareness because they always think that HIV and AIDS doesn’t concern them.”

Continue on to see how fashion influencers are sporting the look to spread Gaultier's powerful message to their followers.

studiobakovic.PNG
Photo: @studiobakovic
@poisonfatal.PNG
Photo: @poisonfatal
@westernaffair.PNG
Photo: @westernaffair
@lucas.omulek.PNG
Photo: @ lucas.omulek
@ameliepichard.PNG
Photo: @ameliepichard
123.PNG
JPG-x-Sidaction-credit-Nicolas-Coulomb-HD-1.jpg
Photo: @jpgaultierofficial

Tags

Recommended posts for you