Electrifying Fashion Travels to Tokyo for Spring/Summer 2024

Japan’s vibrant capital amplifies the season’s most dynamic runway looks. Let its kinetic streets and neon lights be your guide.

Dress, cape, earrings, necklace, bracelet, and shoes CHANEL

PHOTOGRAPHY: Tassili Calatroni

STYLING: Enrica Lamonaca

This summer, embrace all that Japan has to offer—vast mountain ranges, lush green bamboo forests, lively city dynamics, and ancient temples steeped in history, among countless other breathtaking sights. In the past few decades, Japan has seen a striking increase in its buzzy tourist industry, especially as the country has risen as one of the world's foremost fashion capitals. From Tokyo's ultra-cool street style renaissance to dreamy, romantic looks popular in picturesque countryside towns, the country offers a rich fashion scene of its own as well as stunning travel destinations to sport pieces from global designers.

Abstract dresses, complete with geometric cutouts, create an alluring, contemporary vision of elegance that stuns against contrasting landscapes like high-energy cityscapes and sprawling verdant gardens. Simple doesn't have to mean boring—especially with sharp, defined silhouettes and details in the picture. Bold becomes effortlessly beautiful in flowing, floor-length summer frocks, enhancing the natural splendor of Japanese travel destinations.

On the other end of the style spectrum, dainty romantic styles appear to float in the breeze against backdrops of coastal destinations like Kamakura and Okinawa. In Japan's bounty of charming seaside towns, historic city streets engage in a harmonious balance with contemporary fashions, as the past and the present intermingle in one splendid moment of time. Weightless chiffon looks flow off of their wearer and appear in engaging contrast against rustic fishing houses and traditional boats. Understated ballet flats introduce an air of elegance, creating a dream-like atmosphere any visitor would be sorry to leave, especially against the backdrop of a brilliant sun setting over a hazy horizon.

In city settings, darker fashions run rampant among narrow alleys and avenues. Gothic, vintage-inspired styles feel right at home in the dynamic cosmopolitan destination of Japan. Wandering the neon-lit streets of Tokyo or Kyoto in search of a laid-back evening cocktail in one of the country's many jazz clubs or en route to a dizzying new-age club populated by high-fashion crowds, sleek all-black ensembles stun time and time again.