The beloved French brand arrives in NYC ahead of summer 2024.

<a href="https://www.lofficielusa.com/fashion/pamela-anderson-references-iconic-90s-vmas-look-jacquemus-fashion-show" target="_blank" rel="noopener">Jacquemus</a> has landed at last in New York with a new store, signaling the start of a new era for the iconic French brand. This move also marks the label's first stand-alone store in the United States and a hope to tap into the biggest fashion capital in the country.&nbsp;
Located at 147 Spring St., the new Jacquemus store is located in the heart of <a href="https://www.lofficielusa.com/travel-living/bella-hadid-lists-soho-penthouse-nyc-apartment" target="_blank" rel="noopener">SoHo</a> in a space that was formerly a Crocs store, as well as home to several short-lived clothing shops. While some fans of the brand believe that the new space could be a signal of an incoming pop-up shop, others look to the brand's major growth among buyers and its rise in popularity as a sign that the brand is ready to set down roots in <a href="https://www.lofficielusa.com/shopping/best-nyc-vintage-stores-to-shop-for-summer-2024" target="_blank" rel="noopener">NYC</a> and ingratiate itself into the city more directly.&nbsp;
Details on the Spring Street location are still sparse, with no opening date or inventory that reveals what exactly the space is meant to be. The only clue that <a href="https://www.lofficielusa.com/fashion/shopping-in-new-york-city-store-openings-2024" target="_blank" rel="noopener">New York</a>'s fashion-forward crowd is working off of is the massive pink Jacquemus sign affixed to the building.&nbsp;
Recent news of an NYC Jacquemus location emerged just after the brand launched a revitalized office&mdash;complete with enough <a href="https://www.lofficielusa.com/art/fine-art-market-in-trouble-2024-record-low-auctions" target="_blank" rel="noopener">fine art</a> to qualify it as a museum&mdash;in its <a href="https://www.lofficielusa.com/travel-living/paris-restaurants" target="_blank" rel="noopener">Paris</a> headquarters and a brand-new boutique, beach pop-up, and restaurant in St. Tropez, just ahead of summer 2024.&nbsp;

Although the New York City storefront is unlikely to have the same beachy charm as the brand's <a href="https://www.lofficielusa.com/travel-living/saint-tropez-guide-luxury-vacation-fine-dining-shopping" target="_blank" rel="noopener">St. Tropez</a> location, there is a chance the Spring St. store will be open to the public ahead of the warm-weather seasons, meaning the brand's emblematic figure-hugging dresses, summery handbags, and strappy shoes will be available for the fashion-forward population of New York to shop for the summer. Looking forward to adding Jacquemus to your SoHo <a href="https://www.lofficielusa.com/shopping/spring-summer-2023-shoe-trends-to-shop" target="_blank" rel="noopener">shopping</a> routine? Be sure to keep a close eye on social media, as the label is known to surprise its fans from time to time.&nbsp;

Jacquemus Arrives in New York City With An Ultra-Pink New Storefront

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