As if this year didn't feel like a simulation enough, the Italian fashion house brings its sustainable Off the Grid collection to the virtual 'The Sims 4' universe.

Using natural, recycled, bio-based, sustainable, and ethically sourced materials, <a href="https://www.gucci.com/us/en/st/capsule/circular-line-off-the-grid">Gucci&rsquo;s Off the Grid project</a> is taking the next level of its environmentally friendly initiative out of this world, literally. To lessen fashion&rsquo;s impact on mother nature, <a href="https://www.lofficielusa.com/fashion/gucci-epilogue-collection">Gucci</a> partners with two content creators, Grimcookies and Harrie, for the first-ever virtual recreation of a sustainable fashion collection in The Sims 4 universe.

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Making its video game debut, Gucci&rsquo;s player-made gaming collaboration with <a href="https://www.ea.com/games/the-sims/the-sims-4">The Sims&nbsp;4</a> community highlights the importance of sustainability, with&nbsp;Grimcookies recreating&nbsp;<a href="https://www.lofficielsingapore.com/fashion/gucci-goes-green-with-off-the-grid-collection-drop">Off the Grid&rsquo;s original campaign</a>&nbsp;featuring Jane Fonda and captured by Harmony Korine. With virtually rendered copies of the garments, brand-name Gucci hats and shoes will be accessible for The Sims characters to adorn or use to decorate their environments. When players use Gucci Off the Grid products, they acquire a green eco-footprint, an environment score of 10, and an automatically elevated mood as praise for their environmentally ethical choices. Grimcookies provided a tutorial on how he constructed the Gucci-fied simulation on his <a href="https://www.youtube.com/channel/UC-cbx9j9fMn9WeJd6nsHzdA">Youtube channel</a>.

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Gucci Off the Grid | Grimcookies x Gucci | CC pack reveal + more

Another popular YouTube resident, London-based creator <a href="https://www.youtube.com/channel/UCFW9jpFdNXdnlA6fZX3CrMA">Harrie</a>&nbsp;uploaded their own <a href="https://www.youtube.com/watch?v=KHQUzxLUldU&amp;ab_channel=Harrie">Sims x Gucci Off the Grid</a> tutorial video for users. When reimagining the treehouse featured in the real-life campaign, the custom creator made sure to utilize (virtual) sustainable materials, such as wind turbines, upcycled wood, green-roofing, and recycled furniture.

Gucci Off The Grid

Gucci joins The Sims virtual fashion community following <a href="https://www.harpersbazaar.com/uk/fashion/fashion-news/a27134399/jeremy-scott-moschino-sims-collaboration/">Moschino&#39;s collaboration</a> with the video game last year. High fashion has also expanded into the virtual world of <a href="https://www.forbes.com/sites/davidthier/2020/05/05/animal-crossing-new-horizons-high-fashion-design-id-codes-for-custom-clothes-from-real-designers/#304a120f1633">Animal Crossings&nbsp;New Horizons</a>,&nbsp;with Valentino, Marc Jacobs, and more designers partnering with the video game to create virtual versions of the brands&#39; real-life clothes.

You'll Never Guess Where You Can Find Gucci's Latest Collection...'The Sims'

You'll Never Guess Where You Can Find Gucci's Latest Collection...'The Sims'

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