Kendall Jenner, Kourtney Kardashian, Olivia Rodrigo, and more agree that Gonza is the new brand of swimwear to adopt.

Each summer there's a star <a href="https://www.lofficielusa.com/fashion/sustainable-swimwear-eco-friendly-bikinis" target="_blank" rel="noopener">bikini</a> brand that the biggest celebrities are wearing, and in recent years, Instagram has been flooded with two main contenders. First, Frankie's Bikinis collaboration with none other than <a href="https://www.lofficielusa.com/fashion/gigi-hadid-best-street-style-moments">Gigi Hadid</a>&mdash; recently worn by the likes of <a href="https://www.lofficielusa.com/fashion/hailey-bieber-signature-wardrobe-staples-street-style">Hailey Bieber</a>, <a href="https://www.lofficielusa.com/fashion/5-y2k-looks-bella-hadid-outfit-inspiration-instagram">Bella Hadid</a> and cutting-edge fashionistas alike. Yet this farm-girl-chic collection comes only second to the head-turning sexiness of swimwear brand and Kardashian-Jenner favorite&mdash; <a href="https://fave.co/3LwfIkM" target="_blank" rel="noopener">Gonza</a>.

Launched by sisters Victoria and Sofia Villarroel, Gonza is a Latin <a href="https://www.lofficielusa.com/fashion/9-sustainable-swimwear-brands" target="_blank" rel="noopener">beachwear</a> brand designed to catch the eye with bold prints and colors. Above all, the sisters want women to feel confident when they wear their creations which are aimed at all bodies and all shapes so priority is given to fit and comfort. Gonza's star model? Without a doubt the one worn by <a href="https://www.lofficielusa.com/fashion/kendall-jenner-best-bikini-pictures" target="_blank" rel="noopener">Kendall Jenner</a> and shared with her some millions of Instagram followers: the Caroni. Betting on the trend of the <a href="https://www.lofficielusa.com/fashion/upside-down-bikini-swimwear-celebrity-kendall-jenner" target="_blank" rel="noopener">inverted triangle</a>, it is worn next to the skin, twisted with its thin straps to tie around the neck, while enhancing the discount with an ultra-sexy detail if worn crossed. Jenner's bestie <a href="https://www.lofficielusa.com/beauty/hailey-bieber-debuts-new-beauty-brand-rhode" target="_blank" rel="noopener">Hailey Bieber</a> wore a pink terrycloth version on her Instagram.

As for Jenner's big sister <a href="https://www.lofficielusa.com/fashion/kourtney-kardashian-fashion-moments-instagram-boyfriend-travis-barker" target="_blank" rel="noopener">Kourtney Kardashian</a>, the latter opted for another flagship model of the collection: the Caracas bikini which offers a print of military camouflage patterns. This time, there are no suspenders to have fun with, but a classic triangle model with a speckled burgundy, yellow, and khaki green print that makes all the difference.
All Gonza models are made from the brand's signature double-layered mesh fabric and come in solid colors and unique colorful prints inspired by the places where the Villarroel sisters lived and traveled in the Caribbean, South America, Europe, and the United States.

Even fellow model Bella Hadid has adopted the line. Just a few months ago the industry icon was seen in Miami pairing a green-blue patterned suit with an on-trend mini skirt.&nbsp;

Meet the Swimwear Brand That's All Over Instagram

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

Meet the Swimwear Brand That's All Over Instagram

Tags

Related Articles

Fashion

The Micro Bikini Trend Is Back

Beauty

Here's How to Maintain a Smooth Bikini Line This Summer

Fashion

5 Summer Swimwear Trends to Try Now

Recommended posts for you

Fashion

Mariah Carey Signs off for the Holidays With Chic Aspen Look

Pop culture

How the Royals Are Spending Christmas 2024

Fashion

The 28 Best Dressed Actors and Musicians of 2024

Fashion

See the Most Iconic, Unforgettable Runway Shows From 2024

Fashion

Calvin Klein Reveals Details on Its 2025 Return to New York Fashion Week

Fashion

How to Channel Dua Lipa's NYE Style? 7 Celebrity-Inspired Party Outfits

Shopping

19 Chocolate Brown Accessories You'll Want to Keep Forever

Travel & Living

The 'Mastery and Risk' in Making Vintage Champagne, According to Dom Pérignon