Read all about founder Kevin Circosta's incredible success story.

Kevin Circosta woke up early one morning in August to a barrage of calls, texts, and voicemails. One of the hats from his clothing brand based out of LA had been worn by Lebron James at a press conference after a Cavs game. &ldquo;TMZ somehow got my number and called, emailed and DMd me all before 7 am,&rdquo; he said. &ldquo;I quickly chugged my coffee, did a FaceTime interview for them in my underwear, got on the phone with my production team and raced downtown to our warehouse to dive right in. We&#39;ve been in constant production ever since.&rdquo;

Circosta had done creative development for brands, musicians, and companies for years before starting Free &amp; Easy. &ldquo;It started with one hat and one t-shirt and began to grow from there,&rdquo; he says. He was inspired by his father&rsquo;s generation of surfers during California&rsquo;s golden era in the 70s. &ldquo;We have done a few collabs and are working on some now with some other great artists. It&rsquo;s not just the graphic or a t-shirt. It&#39;s the whole thing from design to custom color choices, to printing, to washing, dyeing, finishing, and shipping.&rdquo; Some&nbsp;of his former collaborators include Opening Ceremony, Colette, and Virgil Normal, each a testament to Circosta&#39;s&nbsp;good eye.

The latter was the first retail store to sell the brand, and it was during a visit to the store to meet owner Charlie Staunton that he met Opening Ceremony&rsquo;s Humberto Leon and Carol Lim. &ldquo;They placed their order and within a week of receiving the goods they were sold out as well,&rdquo; he says. &ldquo;That&rsquo;s when things really began to take off.&rdquo;

Free &amp; Easy now has apparel and accessories, as well as miscellaneous items like lighters, a folding beach chair, and even a cooler. &quot;Really, I just tried to recreate our little family beach kit from when I was a kid,&quot; he says. &quot;In tow would be our 80&#39;s beach chairs, umbrella, Igloo cooler, beer koozies, lighters for w**d, and my dad would be rocking OP shorts, a snapback hat, and a surf tee. That&rsquo;s the life.&quot;&nbsp;

Shop the entire Free &amp; Easy collection&nbsp;<a href="https://www.freeandeasy.la/" target="_blank">here</a>.&nbsp;

Meet the Man Behind Lebron's "Don't Trip" Hat

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