Fendi's New Capsule Collection is So Good You'll Want to Capture It
Happy, colorful, and irresistible—Fendi unveils its latest collaboration with artist Sarah Coleman with a Polaroid camera.
Fendi celebrates summer with a capsule collection that offers a happy mood. Dominated by yellow and light blue tones, the line is comprised of bags, sophisticated (and eye-catching) accessories, and ready-to-wear pieces for women, men and children.
Referencing both the '60s and the '90s , the Italian house manages to highlight its own craftsmanship; an innovative approach and futuristic vision. Following its official launch at Design Miami this past December, Fendi reiterates its collaboration with visual artist Sarah Coleman, known for her disruptive manipulation of materials and reuse of everyday objects with an ironic filter.
Shareing the same passion for taking craftsmanship in new directions, both Coleman and Fendi's Silvia Venturini Fendi worked hand in hand on a new interpretation of the iconic FF logo pattern, which was revised in a psychedelic vision. The result is FF Vertigo, a twisted version of the classic design.
The new and psychedelic FF Vertigo motif is also present in a range of limited edition items, including a Polaroid camera.
