With Make Up Your Peekaboo, Fendi Offers Hundreds of Unique Ways To Be You

Offering hundreds of possibilities for embellishment, Fendi Peekaboo bags satisfy the distinct personal styles of the most discerning New Yorkers.

Bag FENDI

Photography: Aaron Lippmann

Styled by: Jensen Edmondson

With hundreds of possibilities for embellishment, Fendi Peekaboo bags offer enough playful options to satisfy the distinct personal styles of the most discerning New Yorkers. Spirited Manhattanites—young, old, seasoned, green, and everything in between—make up their Peekaboos with customized handles, straps, and charms, then take them on an adventure around the city.

The Fendi Peekabo bag, designed by Silvia Venturini Fendi, was introduced to the world in 2009. The chic logoless design immediately caught the eye of fashion lovers around the globe, and soon enough, the relatively young bag became iconic for the brand. The name refers to the children's game, Peekaboo, as the interior compartments, usually hidden in most designer bags, are stylishly revealed if the bag is left open.

With its chic trapezoidal shape, the Peekaboo bag comes in a myriad of shapes, colors, and materials like calfskin leather, crocodile leather, soft suede, and even woven interlaced sand leather. But now, with additional customizations, each Peekaboo bag can truly transform into one unlike any other. The detachable and adjustable Strap You straps and handles offer versatility, enabling you to customize your Peekaboo with various color combinations and finishes, resulting in a truly one-of-a-kind look. Featuring Fendi's iconic FF jacquard motifs, the straps maintain the brand's distinguished identity while allowing personalization. Crafted with meticulously interlaced leather, the handles come in both plain and multicolored options to cater to individual tastes and preferences. Charms like the Fendi Fortune Teller charm may be added to give the purse the playful aesthetic you are looking for.

As Fendi's Women's Spring/Summer 2024 collection hits select boutiques worldwide, an exciting opportunity arises for you to personalize your Peekaboo bag firsthand, and you may attach and customize your very own Peekaboo with the diverse array of straps and charms.

Immerse yourself in the in-store experience or indulge in Make Up Your Peekaboo from the comfort of your home by exploring the latest Peekaboo selections online.

NANCY: Jacket, dress, earrings, boots, bag, and handle cover FENDI

LEFT—Bag, handle cover, shoulder strap, and charm FENDI RIGHT—DIARRA: Dress, earrings, shoes, bag, and handle cover FENDI. IVY: Dress and pants FENDI KIDS Bag, shoulder strap, and charms FENDI Shoes IVY’S OWN MADELINE: Top, earrings, shoes, bag, and shoulder strap FENDI

FROM LEFT—NANCY: Top, pants, earrings, bag, and handle cover FENDI DIARRA: Top, skirt, earrings, choker, bag, handle cover, and shoulder strap FENDI Bag and shoulder strap FENDI

IVY: Dress FENDI KIDS Socks and shoes IVY’S OWN Bag, shoulder strap, and charms FENDI

FROM LEFT —MADELINE: Dress, earrings, bag, and handle cover FENDI DIARRA: Jacket, pants, earrings, shoes, and bag FENDI Bags, handle covers, and charms FENDI

FROM LEFT—NANCY: Jacket, dress, earrings, bags, and handle covers FENDI Bag and shoulder strap FENDI

MODELS: Diarra and Madeline Fall KOLEKTIV MGMT, Ivy Gosine STATE MGMT, and Nancy Ozelli CESD TALENT

HAIR: Kazuto Shimomura

MAKEUP: Tayler Treadwell

CREATIVE CONSULTANT: Mariana Suplicy

PRODUCTION COORDINATOR: Danielle Ellsworth

DIGITAL TECH: Nick Thomsen

PHOTO ASSISTANT: Jimin Ou

HAIR ASSISTANT: Narumi Baba

MAKEUP ASSISTANT: Zane Chen

STYLIST ASSISTANT: Natalie Stevenson