Fendi Announces New Menswear Ambassadors For Spring/Summer 2024 Campaign
Fendi Men announces a new worldwide campaign for Spring/Summer 2024, featuring the newest menswear ambassadors including Chinese actor and singer Kuanghan Hsu, American actor Jeremy Pope, and Italian actor Massimiliano Caiazzo.
Fendi's Spring/Summer 2024 campaign will be led by three new global ambassadors: Chinese actor and singer Greg Hsu, American actor Jeremy Pope, and Italian actor Massimiliano Caiazzo. The three have already been previously linked with Fendi, being seen front row at the Fendi Men Spring/Summer 2024 fashion show last June, a metallic yet colorful collection personified through images by multifaceted Italian artist Nico Vascellari.
The three ambassadors follow in the footsteps of former L'OFFICIEL cover star Nicholas Galitzine, Fendi's first official men's global ambassador.
The ambassadors each have their own successes in the film industry, with Hsu known for his acting in television and the film Someday Or One Day. Hsu spoke about his admiration for the menswear created by Creative Director of Accessories and Menswear, Silvia Venturini Fendi.
"The Fendi man is a man who is not afraid to dare, but without unmotivated exhibitions," says Caiazzo, star of the Italian drama series Mare Fuori.
Likewise, Pope—former Golden Globe and Emmy nominee for his roles in series such as The Inspection, Hollywood, and Pose—praised Fendi as a "fusion of timeless elegance and at the same time contemporary time," as reported by WWD.
The campaign features key pieces from the Fendi Kengo Kuma project, as well as new styles the Fendi Chiodo Backpack and Messenger bag. Together, the three stars capture the essence of the creative and industrial conversion site that is the Fendi Factory.