Fashion
5 Things You Didn't Know About Fendi's FF Logo
To celebrate the launch of Fendi's FF Capsule collection, we look into the Italian brand's archives to discover the history of the FF logo.
It's pretty obvious: we can't get enough of Fendi's FF Capsule collection. Boasting everything from streetwear-inspired ready-to-wear pieces to bags, accessories, and shoes, the collection puts Fendi's FF logo front and center in the classic shades of tobacco and black, as well as in a new color combo of black and white.
With all things considered, how much do you actually know about the Fendi symbol that Silvia Venturini Fendi once likened to a guarantee seal of the Maison's 100 years of history and values? Below, we give you a crash course of the iconic logo that is responsible for our favorite Fendi prints.
1. The FF logo was first created by Karl Lagerfeld when he joined Fendi in 1965 to highlight the brand's creativity and innovation in its usage of fur.
The Fendi FF Capsule collection is now available in Fendi stores and on Fendi.com
